How to Set Up Hubspot Workflows

by Cody Goolsby on January 26, 2018

Setting up workflows is a simple process with Hubspot. In this article, we will talk about the process of setting up a workflow and give a few examples of how you could use them. We hope you enjoy.

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Why Do I Need HubSpot? A Revealing Study of 14 Inbound Marketing Campaigns

by Rick Kranz on January 23, 2018

I occasionally hear this question from small business owners, “Why do I need HubSpot? Can’t you just do your Inbound Marketing magic for us without it?”

I am usually tempted to answer with a snarky - “Really? - Would you also like us to build you a house without using any power tools?” But I don’t. I usually go into my boring power tool analogy and try to explain how much more expensive and how much longer it would take to build the house. They sort of get it - but not really.

These questions usually come from a lack of understanding. Some business owners look at the tool and see dollar signs. Others are intimidated by all of HubSpot’s features and believe it is too sophisticated for their business needs. In reality HubSpot starts at a very low price point ($200/month).

With regards to it being too sophisticated - it’s not. The smaller the business the more likely one could leverage the HubSpot tool to streamline and magnify their marketing and sales efforts. Even if you didn't use every feature available, you could still easily get more than your money's worth.

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Marketing Automation Drives $2.1 Million in Additional Revenue in Only 11 Months

by Kelly Kranz on October 09, 2016


This story was awarded a HubSpot Impact Award.

"OverGo Studio has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call OverGo Studio a Partner and recognize them with this Award." - Patrick Shea, Field & Channel Marketing, Dir at HubSpot, Inc.

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How To Improve Your HubSpot Dashboard With Databox

by Rick Kranz on September 16, 2016

Have you ever been frustrated with the HubSpot dashboard?  I have. When you login the dashboard shows you this month to date vs. last month to date stats on visits, contacts, and customers.  

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Generate Sales Ready Leads For Less $$ Using HubSpot and Facebook Ads

by Rick Kranz on August 08, 2016

Here is an awesome recipe we have concocted to help you capture sales ready leads for less money. The recipe is one part Buyers Journey, one part HubSpot, and one part Facebook Advertising. Mix it all together and you get a lead generation cocktail. This particular recipe has lowered our client's lead acquisition costs by 60%.

Before I layout the recipe let me give you a brief overview of what we are creating here. We are building a system that drips your content offsite to your prospects at appropriate intervals while they are considering purchasing from you or one of your competitors. We do this without using email. 

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