HubSpot Marketing Checkup Insider’s Tip: A Tour of The Dashboard

by Alisa Meredith on August 18, 2014

Last month, I took a deep dive into the ways CEOs can track their marketing progress using HubSpot. I want to level with you though. As great as the notifications, reports, and alert are, my favorite way to see what's going on is to visit the dashboard.

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How to Measure the ROI of Your Social Media Marketing

by Alisa Meredith on August 11, 2014

“What's the ROI of your mother?” Ah yes, the famous "You can't measure the ROI of social media" answer from Gary Vaynerchuk.

It is appealing to believe this. If it's true, you don't need to answer to anyone for your success or lack thereof, on social media. But, we think this is a smokescreen and a lazy answer to the question, "How do I know if my social media marketing is working?"

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How HubSpot Helps CEOs See What’s Really Going On With Their Marketing

by Alisa Meredith on July 22, 2014

It's time to review the monthly marketing report. Are your eyes already glazing over? Do you suddenly have a deep desire to review budgets, make that dentist appointment, or pull out what is left of your hair?

We get it. Marketing reports and meetings, even with their charts and comparisons, can be overwhelming and even boring. In addition, you don't want to have to wait an entire month to know if your marketing is working or not. So, what other options do you have when you use HubSpot? In a word - many!

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Inbound Marketing With HubSpot Vs. Without [Awesome New Infographic]

by Laura Hogan on April 10, 2014

We recently did a study on what life is like without using the HubSpot software versus what it's like using it, I like to refer to it as the 7-7 study. We looked at 7 of our clients who used HubSpot and compared them to 7 clients who did not in terms of traffic and leads. You can check out the actual study by clicking here, but if you're more of a visual learner or just short on time we have the infographic run down below. Let us know what you think of the results in the comments, we'd love to hear your company's experiences with or without HubSpot. 

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Why Do I Need HubSpot: 3 Indispensable Tools HubSpot Provides

by Kelly Kranz on March 21, 2014

Why do you need HubSpot? That is such a loaded question with so many answers. To spare you an ongoing list of reasons why you would need it let me sum it up simply. Your business needs HubSpot because it allows you to measure marketing efforts. And that, my friend, impacts your company's bottom line.

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