Introducing Our Free Digital Marketing Tuner

by Rick Kranz on October 25, 2018

Why did we create the Digital Marketing Tuner?

Digital marketing consists of more than clever email sequences, lead nurturing campaigns, and hyper-targeted Facebook ads. It is made of our blood, our sweat, our tears. That’s because we’re not just trying to sell products. We’re trying to improve lives — those of our customers, our clients, and our employees.

When our marketing strategies fail, it feels as though we have failed those that matter most. And when we can’t determine WHY our strategies aren’t working, it can become maddening.

That’s no way to live.

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How to Use NPS Surveys In Boosting Your Marketing Efforts

by Aiza C. on October 01, 2018

You've probably been asked these questions one too many times before:

 “How likely are you to recommend [x Company] to a friend or colleague?”

“On a scale of 0 to 10, what are the chances you would recommend this company -  0 being least likely and 10 being most likely.”

Almost all businesses ask their customers this. It’s a way to know if their customers are happy with their products or services. But this isn’t just a random question that businesses take lightly—they’re serious about getting a good number and continuously growing it.

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Square Video VS Landscape Video (16:9) for Facebook Advertising

by Rick Kranz on September 09, 2018

Which format should you be using for your Facebook video marketing and Facebook advertising?

Square videos or Landscape Videos? 

Watch this video to find out which format produces better engagement results or continue reading below.

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How to Set Up Hubspot Workflows

by Cody Goolsby on January 26, 2018

Setting up workflows is a simple process with Hubspot. In this article, we will talk about the process of setting up a workflow and give a few examples of how you could use them. We hope you enjoy.

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Why Do I Need HubSpot? A Revealing Study of 14 Inbound Marketing Campaigns

by Rick Kranz on January 23, 2018

I occasionally hear this question from small business owners, “Why do I need HubSpot? Can’t you just do your Inbound Marketing magic for us without it?”

I am usually tempted to answer with a snarky - “Really? - Would you also like us to build you a house without using any power tools?” But I don’t. I usually go into my boring power tool analogy and try to explain how much more expensive and how much longer it would take to build the house. They sort of get it - but not really.

These questions usually come from a lack of understanding. Some business owners look at the tool and see dollar signs. Others are intimidated by all of HubSpot’s features and believe it is too sophisticated for their business needs. In reality HubSpot starts at a very low price point ($200/month).

With regards to it being too sophisticated - it’s not. The smaller the business the more likely one could leverage the HubSpot tool to streamline and magnify their marketing and sales efforts. Even if you didn't use every feature available, you could still easily get more than your money's worth.

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