Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them.
According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be understood. With these figures, my recommendation is you should be using captions on your Facebook videos especially on Facebook video ads.
Let me show you three different ways to add captions to your video ads and I will tell you what we exactly do.Read More