Why Use HubSpot's Sidekick For Sales

by Rick Roberge on November 09, 2015

* Sidekick is now "HubSpot Sales" as of April 2016

Read about the update here--> http://www.hubspot.com/product-updates/sidekick-is-now-hubspot-sales


This is a guest post by Rick Roberge. Rick has been a salesman for decades, but is recognized as an early adopter of tools and technology that help salespeople sell more effectively. He shares freely and has helped develop many 21st Century Sales Rock Stars. 

A week or so ago, Rick Kranz and I were talking about our experiences with a new service called Sidekick. If you’ve ever read my articles before, you’ll know that I typically write about real life today.

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How To Use Smart Content To DOUBLE Your Marketing Results

by Laura Hogan on February 16, 2015

First let’s talk about what smart content is. If you're like most companies, your customers can be segmented into a few different personas, industries or segments. Using HubSpot's marketing platform, you can automatically adjust the content on your website to reflect the specific needs of the visitors to your site. That content that you’re adjusting is called smart content because it’s smart enough to change based on who is actually visiting your site.

Business owners love customization because they know their clients and customers do too. Would you rather walk into a business and have someone say “Hey, you! Want me to do something for you?” Or would you rather walk in and have them say “Hey, Joe, nice to see you again. Will it be the regular?”

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Top 5 Marketing Tips From Inbound 2014

by Zack Bridges on October 01, 2014

Last week, the team at OverGo Studio packed their bags and boarded a 6am Monday morning flight to Boston, Massachusetts for HubSpot’s annual marketing conference known as Inbound. Inbound is quickly becoming THE marketing conference to attend each year. This year, HubSpot announced Inbound is the fastest growing conference of its kind. I believe it, too. The conference’s attendance doubled in size from 2013 to 2014, growing from 5,000 attendees to 10,000!

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HubSpot's Inbound 2014 - What Was Missing

by Alisa Meredith on September 25, 2014

First, what wasn't missing from the fabulous Inbound conference? Great topics (and especially a tremendous amount of information on growing and improving your marketing agency), a fantastic facility, and great people. Meeting my channel manager and sales coach after all this time was fantastic, too. Did I mention before that I was super excited to meet my social media buddy Peg Fitzpatrick? Well, I was, and I did, and she is as wonderful in person as on social. Yay!

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What I'm Most Looking Forward to at Inbound 2014

by Alisa Meredith on September 12, 2014

Peg Fitzpatrick, the Aquarium, and free food. In that order. Just kidding. Kind of.

Boston is a fabulous city, and less than two hours where I grew up in southern Maine. So it's almost like going home, except people talk really funny. "Kah Keys" and "Hahvaad Yahd." It's not just a cliche, it's the ear-confusing truth. Two of my favorite radio personalities, Tom and Rick or "Click and Clack" from CarTalk are there, too. Hardly a week goes by without me listening to those goofballs laugh at themselves while I clean my house. I guess you could say they're responsible for me not becoming a total slob.

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