Our Team

Rick Kranz President


Rick has 30+ years of business management experience. He is a nationally recognized digital marketing expert - former Fortune 500 exec & serial entrepreneur. He has built many varied companies including a display manufacturing firm, a graphics company, a hair salon, an online retailer, and an inbound marketing firm.

Rick has an extensive background in financial management and marketing. He has been a member of Vistage since 2000 and enjoys advising other business owners - helping them through the process of growing their companies.

Rick’s specialties include sales enablement, lead generation, and video marketing. When not helping clients grow you'll find him playing the drums. Rick's passion is jazz and rock drumming. 


"Rick Kranz and his team are true experts at Inbound Marketing. Clients tell us that OverGo Studio becomes a trusted extension of their marketing team. These experienced professionals will bring a high level of expertise and knowledge to your company to help improve ROI across marketing channels. As a Gold Level partner of HubSpot we look to OverGo Studio as a trusted advisor for inbound knowledge and high level execution. I would recommend OverGo Studio to anyone as they are a solid well-tuned agency with a results based process."

Chris Alexis, Channel Account Manager HubSpot

Cody Goolsby Senior Marketing Strategist

Cody graduated from the University of North Carolina Wilmington with honors. He majored in Business Administration with a concentration in Finance and Marketing. While in school Cody was a member of Mu Kappa Tau, a Marketing Honors Society. Cody’s last job, at the local ABC news station in Wilmington, focused on marketing local businesses by using outbound marketing. Now he has switched his attention to marketing businesses as an inbound marketer. Cody plays a part in executing all aspects of the inbound marketing process from social media to content development.

At OverGo Studio, Cody has had a wide range of both B2B and B2C clients, bringing both types of businesses amazing results. He has a knack for growing his client’s leads and traffic through impressive organic and paid campaigns. His biggest accomplishment is growing an automotive B2B client 1023% in traffic over the course of a year.

When Cody isn’t working for OverGo Studio, he is most likely doing something related to sports. Whether it’s playing or watching, if sports are in his vicinity then you are going to lose his attention. His all-time favorite team is the Florida Gators.

Tyler Kranz Director Web Development


Tyler Kranz is a graduate of the University of North Carolina. He has managed nearly everything creative at OverGo Studio for the past 9 years. Nowadays, Tyler focuses primarily on web development and video production. He thoroughly enjoys creating fresh and captivating sites that better serve our client's goals.

Clients love the easy-use templates that he builds for them. Whenever there is a development hurdle or something that you need to figure out inside of HubSpot, Tyler is the one you want to talk to!

Mary Planding Head Copywriter & Branding Consultant

A native New Yorker, Mary transplanted to Silicon Valley to work at Apple after having founded a successful education software division for an independent publishing company.

Since then, she's worked as a brand and marketing executive for Fortune 500 companies, start-ups, and mid-sized firms. During the course of her 30+ year career, she's added more than $200M per year to firms’ bottom lines.

Her experience gives her a unique perspective — she takes lessons learned and adapts them to a company's size and its resources. "There's always a way to scale up, or down, successfully," says Mary. "Experimentation and continuous learning is the key to staying ahead of the competition, no matter what industry you're in."

When she's not pouring over the branding research and latest analytics reports, you'll find her out on the bluffs and beaches of Santa Cruz and Big Sur wrestling with the wind for her painting easel, or cooking up a storm on rainy days.

Rachel Cogar Yeakley Growth Consultant


Rachel Cogar Yeakley is a progressive-thinking, profit-driven executive partner and business pioneer. She graduated from Winthrop University, and has been building, growing and selling businesses for 15+ years.

She currently consults CEOs around the world and is a keynote speaker at events such as HubSpot’s Inbound, Counselors of Real Estate Summit, Junior League of Charlotte, Charlotte Business Leaders, and Winthrop University's School of Business.

Rachel is a spokesperson for HubSpot and is a HubSpot Gold Certified Partner. Recently Rachel was a guest speaker on Worldwide Business with Kathy Ireland at NBC Universal in April 2015. She is a two-time Gold winner of a Major Achievement in Marketing Excellence Award, a Marketing Impact Leader, and was ranked as a Top 50 Entrepreneur by Business Leader Media.

Always on the cutting edge of innovation and best practices, Rachel is revered as a thought leader AND a doer in the field of business strategy, communications and inbound marketing. Rachel's upcoming book, Inbound Thinking: From Marketing to Sales to Changing the World, reveals the underlying belief system that will change the way you see yourself as a marketing and global citizen. Rachel's ambition and her ability to think BIG attracts Executive teams who want to capitalize on market innovation and high growth potential.

Matthew Popham Digital Marketing Specialist


Matt is the newest member of our team. Having recently completed his studies at Western Connecticut State University, Matt now has a degree in Finance and Small Business Management & Operations. Despite being new to the world of digital marketing, he has adapted quite well. He is our chief blog writer as well as our project manager.

Alesia Darsht Product Designer

Image of Alesia Telega

Alesia Darsht is a superb UI/UX and Graphic designer often requested by our clients.

With over seven years of experience in Adobe Photoshop CC, Illustrator CC, InDesign CC, Figma, Sketch, Alesia never ceases to dazzle our clients with her speed and creativity. She prides herself in not only creating designs that look amazing, but are thoughtful and relevant, to both the client and to their audiences.

Always easy to work with, Alesia is a dedicated team player within OverGo team. She never fails to remain flexible and open to new ideas and marketing trends.

When not designing, Alesia can be found traveling and sightseeing.