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Our Team

Rick Kranz President

Rick has 30+ years of business management experience. He is a nationally recognized digital marketing expert - former Fortune 500 exec & serial entrepreneur. He has built many varied companies including a display manufacturing firm, a graphics company, a hair salon, an online retailer, and an inbound marketing firm.

Rick has an extensive background in financial management and marketing. He has been a member of Vistage since 2000 and enjoys advising other business owners - helping them through the process of growing their companies.

Rick’s specialties include sales enablement, lead generation, and Facebook advertising. When not helping clients grow you'll find him playing the drums. Rick's passion is jazz and rock drumming. 

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"Rick Kranz and his team are true experts at Inbound Marketing. Clients tell us that OverGo Studio becomes a trusted extension of their marketing team. These experienced professionals will bring a high level of expertise and knowledge to your company to help improve ROI across marketing channels. As a Gold Level partner of HubSpot we look to OverGo Studio as a trusted advisor for inbound knowledge and high level execution. I would recommend OverGo Studio to anyone as they are a solid well-tuned agency with a results based process."

Chris Alexis, Channel Account Manager HubSpot

Mary Planding Chief Strategy Officer

A native New Yorker, Mary transplanted to Silicon Valley to work at Apple after having founded a successful education software division for an independent publishing company.

Since then, she's worked as a brand and marketing executive for Fortune 500 companies, start-ups, and mid-sized firms. During the course of her 30+ year career, she's added more than $200M per year to firms’ bottom lines.

Her experience gives her a unique perspective — she takes lessons learned and adapts them to a company's size and its resources. "There's always a way to scale up, or down, successfully," says Mary. "Experimentation and continuous learning is the key to staying ahead of the competition, no matter what industry you're in."

When she's not pouring over the branding research and latest analytics reports, you'll find her out on the bluffs and beaches of Santa Cruz and Big Sur wrestling with the wind for her painting easel, or cooking up a storm on rainy days.

Rachel Cogar Yeakley Business Strategist & Business Development

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Rachel Cogar Yeakley is a progressive-thinking, profit-driven executive partner and business pioneer. She graduated from Winthrop University, and has been building, growing and selling businesses for 15+ years.

She currently consults CEOs around the world and is a keynote speaker at events such as HubSpot’s Inbound, Counselors of Real Estate Summit, Junior League of Charlotte, Charlotte Business Leaders, and Winthrop University's School of Business.

Rachel is a spokesperson for HubSpot and is a HubSpot Gold Certified Partner. Recently Rachel was a guest speaker on Worldwide Business with Kathy Ireland at NBC Universal in April 2015. She is a two-time Gold winner of a Major Achievement in Marketing Excellence Award, a Marketing Impact Leader, and was ranked as a Top 50 Entrepreneur by Business Leader Media.

Always on the cutting edge of innovation and best practices, Rachel is revered as a thought leader AND a doer in the field of business strategy, communications and inbound marketing. Rachel's upcoming book, Inbound Thinking: From Marketing to Sales to Changing the World, reveals the underlying belief system that will change the way you see yourself as a marketing and global citizen. Rachel's ambition and her ability to think BIG attracts Executive teams who want to capitalize on market innovation and high growth potential.

Jana Marcus Managing Editor & Brand Strategist

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Jana is an award-winning Marketing & Communications Director with over 16 years of branding, public relations and arts administration experience spanning corporate and nonprofit sectors. Her experience includes five years in corporate, high-technology communications, eleven years as Marketing Director of a professional regional theatre organization, and seven years as the Coordinator of Marketing and Communications for a leading California community college. Jana has delivered a consistent, award-winning record of marketing campaigns, graphic design, publicity strategies, and community relations for arts organizations and non-profit companies.

Jana is also a well-known documentary/commercial photographer and author. She has published two volumes of her photographic work and is currently finishing a non-fiction book.

Cody Goolsby Lead Inbound Specialist

Cody graduated from the University of North Carolina Wilmington with honors. He majored in Business Administration with a concentration in Finance and Marketing. While in school Cody was a member of Mu Kappa Tau, a Marketing Honors Society. Cody’s last job, at the local ABC news station in Wilmington, focused on marketing local businesses by using outbound marketing. Now he has switched his attention to marketing businesses as an inbound marketer. Cody plays a part in executing all aspects of the inbound marketing process from social media to content development.

At OverGo Studio Cody has had a wide range of both B2B and B2C clients, bringing both types of businesses amazing results. He has a knack for growing his client’s leads and traffic through impressive organic and paid campaigns. His biggest accomplishment is growing an automotive B2B client 1023% in traffic over the course of a year.

When Cody isn’t working for OverGo Studio, he is most likely doing something related to sports. Whether it’s playing or watching, if sports are in his vicinity then you are going to lose his attention. His all-time favorite team is the Florida Gators.

Jonathan Lambert SEO Strategist and Head Writer

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Jonathan Lambert is an author, an analyst, and above all else — a geek who loves to transform data into passion. With a background in both search engine optimization and online publishing, he’s as comfortable analyzing the latest algorithmic trends as he is writing about them.

Jonathan consistently creates content that generates business, buzz, and backlinks — from institutes as diverse as The Atlantic, Huffington Post, and the National Safety Council. In his spare time, Jonathan enjoys playing competitive video games, reading books most people find boring, and avoiding the word “funnel.”

His favorite word is backronym.

Kelly Kranz Senior Consultant

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Kelly is a graduate of the University of Scranton. She oversees some of the content production for our clients and collaborates on various paid ad campaigns. 

In her off time Kelly is flanked by two cats who hang on her every word, and is most likely running her top ranked basketball crew.

Marianne Pratt Copywriter

Marianne has achieved success as an entrepreneur, CEO and marketing/organizational development consultant to businesses, non-profits and public entities around the country. She can easily relate to all types of clients and their business marketing needs. As a writer with experience crafting content for print, video and online audiences, she helps each client deliver messages in their own unique voice.

When not attached to her laptop, she can be found on a hiking trail with her dogs, tending her garden or enjoying the fruits of living in wine country.

Tyler Kranz Lead Developer

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Tyler Kranz is a graduate of the University of North Carolina at Wilmington. He has managed nearly everything creative at OverGo Studio for the past 8 years. Nowadays, Tyler focuses primarily on web development and video production.

Clients love the easy to use templates that he builds for them. Whenever there is a development hurdle, Tyler is the one you want to talk to.

Alesia Telega Graphic/Web Designer

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Alesia Telega is a superb UI/UX and Graphic designer often requested by our clients.

With over seven years of experience in Adobe Photoshop CC, Illustrator CC, InDesign CC. Alesia never ceases to dazzle our clients with her speed and creativity. She prides herself in not only creating designs that look amazing, but are thoughtful and relevant, to both the client and to their audiences.

Always easy to work with, Alesia is a dedicated team player within OverGo team. She never fails to remain flexible and open to new ideas and marketing trends.

When not designing, Alesia can be found traveling and sightseeing. Feel free to contact her, she would love to say hello!

Stephanie Mathis Support Designer

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Stephanie graduated from University of North Carolina at Greensboro with a BFA in Design. Since graduating, she has been working as a freelance graphic designer.

Stephanie started out with experience in print based graphics and then moved on to web-based graphic design. As a part of the OverGo team, Stephanie creates graphics for clients websites such as CTAs, banners, headers, hero images, infographics, and Facebook pages.

Stephanie is also a painter, illustrator, and all around creative cat!