Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them inside your Facebook advertising.
The following is taken from my Facebook Live show, FB Ads Studio. Follow me here for more tips like this.
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This is a continuation of the blog series, "How to Optimize Your Marketing Funnel."
In my last post on How to Optimize Your Marketing Funnel, part 1 we went over the first 4 steps where you:
Now it's time to focus on setting up your lead nurturing efforts, tracking results, and analyzing them for insights.
Get to really know your buyer persona. Interview customers who fit that particular persona, talk to the sales reps who closed the deals. Figure out what information the customer was looking for initially and how and why her information needs changed over time. Assuming you have the proper analytics in place that have tracked your customer's actions on your website from day 1, and how she responded to your lead nurturing efforts, you should be able to easily glean the details of her quest for information, the timing — all the different steps she went through and why.
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With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners.
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If we're not fostering innovation in our businesses, chances are we won't be in business for the long haul.
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