Did you know that you can use Facebook Advertising's Reach Objective to drive more webinar attendees?

Typically, webinar campaigns are short. We run ours for four to five days. That's because most people who sign up one or two weeks before usually don't attend. This is a fact, even with the use of email reminders to your attendees.

In this post, I will be talking about how to use Facebook Messenger Bots to build a subscriber list. So why would you want to use Messenger Bots in your Facebook advertising to build a subscriber list? It is actually a pretty good strategy for some local businesses and smaller businesses that don't have a sophisticated web presence and landing page. Smaller businesses may not have marketing automation and ways to capture and nurture those leads.

Let me show you what we've been doing, and you can probably apply this to your own business.

How long should my Facebook video be? I get this question a lot. My answer is always, "It depends." It depends on your audience. It depends on what you're talking about. It depends on what you are trying to achieve. Are you teaching? Are you trying to sell? It depends, it depends, it depends.

This is never a satisfactory answer, really. But recently, Buzzsumo did a study of 100 million videos on Facebook. A hundred million videos, that's a lot. I don't know if you have seen the study but it's pretty interesting and it gives some actual numbers.

Did you know that you could set up automated rules inside of your Facebook ad campaigns to improve your results?

Watch this quick tutorial and I'll show you how we use it.

We find that with certain ads and campaigns if people see the ad three, four or more times, it starts to lose relevance. The relevance score goes down, there may even be some negative reporting which results in marketing costs going up. So in certain campaigns, what we want to do is to create an automated rule that turns the ad off if people are seeing it repeatedly in a given span of time. The ideal ad frequency varies depending on what type of campaign you are running and how big your audience is. 

Did you know you can optimize your Facebook ad spending by using ad scheduling?

I will show you how in this quick tutorial.

We were recently running an ad campaign and noticed that all the conversions were coming in at late night or early morning. Once we changed the ad scheduling to match this we saw a big reduction in our conversion costs. They went from $7.32 to $6.00 per conversion.