11 Reasons Why You Should Use HubSpot CRM to Grow Your Business


It takes time, planning, effort, and perseverance to grow your business. In today's plugged-in world, it also takes some help from innovative tools. HubSpot CRM is one such tool. It has helped thousands of entrepreneurs, business owners, as well as sales reps experience increased success when engaging with customers.

Are you already using HubSpot CRM to grow your business? If not, you should give it some serious consideration. Here are 11 reasons why HubSpot is an excellent option for so many companies. 

Male sales representative wearing a headset while using a computer with HubSpot CRM to attend to calls from clients.

11 Reasons Why You Need to Start Using HubSpot

1. Its Basic Version is 100% Free

As a businessperson, what more could you ask for? HubSpot's CRM platform offers a range of helpful features and tools without you having to pay a cent. (Of course, for advanced capabilities you'll have to subscribe to one of HubSpot's paid plans.)

2. It's Easy to Use

Let's face it: Not all of us are cut out to be highly trained, certified system administrators (or want to be, for that matter). So any CRM that's user-friendly and doesn't come with a steep learning curve should be welcomed with open arms. That's exactly what HubSpot is. It features simple, helpful tutorial videos, an intuitive interface, as well as unsurpassed ease of navigation.

3. It Helps Align Sales and Marketing

Need to get your sales and marketing teams on the same page? Then HubSpot may prove to be the perfect solution! HubSpot's Cloud-based CRM system makes it easy for both departments to work together, provide mutual feedback, and enjoy full visibility into each other's operations — as well as each prospect's track record with your business.

4. It's All About the Automation

There are only so many hours in the day. It can be all but impossible for a sales rep to manually follow up with each prospect, lead, and customer assigned to them. That's where the automation of routine tasks becomes so valuable. HubSpot's CRM platform allows reps to automate several customer interactions that don't necessarily require the "human touch" (e.g., welcome emails, chat-bot conversations, and so forth). In addition, HubSpot automatically records all customer interactions so that your reps don't have to manually input notes into the system each and every time.

5. It Boasts an Exceptional Knowledge Base

HubSpot CRM provides a list of helpful FAQs and support articles. It also enables users to become exceptionally proficient at using the system via HubSpot Academy. This online library of training courses explains the "nuts and bolts" of HubSpot and offers practical suggestions on how to optimize the platform's usage moving forward. 

Sales and marketing professionals brainstorming about their departments' tasks using HubSpot CRM.

6. It Allows You to Segment Contacts

Personalization can be (and often is) a key differentiator in the business world today. When you tailor your messaging and product recommendations to the specific needs and interests of your customers, you're in a much better position to help them move down the sales funnel and ultimately make that purchase.

All of this starts with contact segmentation. Fortunately, HubSpot CRM allows you to categorize your subgroups according to a wide range of shared characteristics and attributes. The system also records the contact's preferred style of communication (phone, SMS, email, etc.). So that your reps can always reach prospects through the channels most convenient to them.

7. It Streamlines and Simplifies Customer Interactions

It's happened to all of us: We've called a business, only to realize that we're in the wrong department. Then the "transferring game" begins, and two hours later we're tired, frustrated, and our issue still hasn't been resolved. Not a good customer experience, right?

Again, HubSpot CRM comes to the rescue. Instead of forcing your reps to transfer customers from one department to another, HubSpot allows them to easily access every contact's history with a few clicks. With this information right in front of them, your reps will be able to solve issues more effectively. Your reps can also make the process much smoother (and less time-consuming) for your customers.

8. It Comes With a Robust Customer Ticketing System

At times, a rep won't be able to resolve a customer issue on the spot. When that happens, it's important to keep an electronic "paper trail" open so that each customer query can be addressed in an organized, efficient manner. HubSpot's ticketing system helps make this goal a reality — all for free.

9. It Integrates With a Host of Other Applications

If you're already using a suite of sales and marketing tools, you won't have to worry about making a chaotic transition over to HubSpot and leaving them behind. In fact, most popular tools and programs such as WordPress, HotJar, Google Calendar, Gmail, PayPal, MailChimp, Outlook, and Slack (among many others) can easily sync up to HubSpot's CRM platform. 

In addition, HubSpot App Marketplace allows users to download a wide variety of applications for integration with the base CRM system. At the end of the day, you can customize your HubSpot "ecosystem" to your heart's content!

10. It's Conversation and Conversion-Focused

HubSpot is designed to help sales reps engage with prospects in very personalized ways — and ultimately to convert those prospects into happy, satisfied customers. For example, HubSpot's conversations tool empowers sales reps to manage all of their communications with prospects and leads, across all channels. Moreover, HubSpot CRM is also programmed to identify high-intent buyer behavior (visiting a specific product page, signing up for a free trial, etc.) so that your team can focus their efforts on leads with the highest potential value.

11. It's Easy to Get Started on HubSpot CRM

Finally, it's a piece of cake to sign up with HubSpot. Simply go to HubSpot's CRM signup page, create your free account, and follow the prompts to finalize the setup. It's that simple! If you need additional sales or marketing tools, you always have the option to upgrade to one of the paid plans.

If you have any other questions about why to use HubSpot CRM for your business, or how to make the best use of this powerful tool, reach out to our team of friendly experts at OverGo Studio for more information. We'd be happy to assist!

Take advantage of our free Hubspot CRM Configuration to start modernizing your sales process. This is a limited-time offer where we will design a sales pipeline specifically for your business. Start generating more revenue and improve your close rates by building your first high-performing sales pipeline on HubSpot at no cost. Simply schedule a discovery session with our team of HubSpot experts.