Why Do I Need HubSpot? A Revealing Study of 14 Inbound Marketing Campaigns

by Rick Kranz on January 23, 2018

I occasionally hear this question from small business owners, “Why do I need HubSpot? Can’t you just do your Inbound Marketing magic for us without it?”

I am usually tempted to answer with a snarky - “Really? - Would you also like us to build you a house without using any power tools?” But I don’t. I usually go into my boring power tool analogy and try to explain how much more expensive and how much longer it would take to build the house. They sort of get it - but not really.

These questions usually come from a lack of understanding. Some business owners look at the tool and see dollar signs. Others are intimidated by all of HubSpot’s features and believe it is too sophisticated for their business needs. In reality HubSpot starts at a very low price point ($200/month).

With regards to it being too sophisticated - it’s not. The smaller the business the more likely one could leverage the HubSpot tool to streamline and magnify their marketing and sales efforts. Even if you didn't use every feature available, you could still easily get more than your money's worth.

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Why CMOs Need to Take a Second Look at Email

by Rick Kranz on August 14, 2017

Email. Even with all the new communication channels, email continues to have the broadest reach. For example, open rates on emails vary by industry, ranging anywhere from 17% to 27%, while only around 2% of a brand's Facebook fans will see any given post.

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The Insider's Guide to Why You Can't Stick to Your Inbound Marketing Strategy

by Rick Kranz on May 23, 2017

The mantra for the past few years is that content and inbound marketing is the only marketing there is. Any company that wants to stay relevant in the 21st century must execute a comprehensive inbound marketing strategy now.

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5 Companies Doing Testimonials Right

by Laura Hogan on December 23, 2014

Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”.

Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand loyalty, create brand awareness and convert leads to sales. But it’s not instinct. It’s about strategy and implementation – like all good marketing!

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7 Things You Must Know Before Hiring an Inbound Marketing Agency

by Alisa Meredith on August 25, 2014

You've heard the buzz about inbound marketing and how well it works, and you're thinking - we need that! But, you don't have the time or inclination to develop and implement inbound strategies effectively, and your staff doesn't either. So, outsourcing to a marketing agency seems like a good solution.

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