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Google, Yahoo, and Bing are the Big Three search engines. When you search for your company in any of these, you will find your business listing with your information. This is all indexed information most likely from your website. The best thing you can do is claim these listings and build them out as much as possible. You can then ask customers to go and leave reviews on these three listings in order to increase your rating!
2. Social Media
Social media is the best free way to advertise your business because there are so many platforms that you can be on and so much activity that you can do to interact with customers. Channels like Twitter, YouTube, Google+, LinkedIn, Pinterest, and Facebook all allow you to reach the audience you desire. These platforms are more about engagement than advertising but in the case of social media, engagement and advertising run hand in hand.
3. Online Review Sites
There are online review sites like Yelp, Angie’s List, City Search, etc. that let your customers leave reviews of your business. Other potential customers then come on to these sites to check specifically on these reviews to see what others are saying about you. You should monitor these very carefully because both positive and negative reviews will show up and your reputation will be effected. Positive reviews generally increase the likelihood that more potential customers will actually call for your services. You can create a “Leave Behind” pamphlet to give to customers with instructions on how to get these sites and leave reviews.
With these 3 free methods of advertising, you are sure to save money and increase customers!
Photo Credit: Lollyknit
As many know, there are numerous ways to market online but most of these cost money. Facebook has ads and promoted posts, Google has adwords campaigns, and even releasing a press release online costs money. Marketing is normally the first thing to go when businesses find themselves over their head with bills. But how are you supposed to grow and reduce cost if you aren’t marketing to find new customers? It’s a catch 22 that we are here to help with! The following are some great ways to advertise online for free!
1. Local Business Listings
