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This is because one reason… it wasn’t ready! So many business owners today think that they just need to be present online. But just being present doesn’t mean you’re doing anything right. The first step to any inbound marketing system is to strategize! You're supposed to let your oranges sit on your tree, but you should be watering them and making sure they are growing. Similarly, your website should not be a static brochure and you should be watering it and showing it attention with these simple things!
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Photo Credit: Orange Tree by miggslives
Bananas, raspberries, tomatoes, peppers, lettuce, etc. What do all of these things have in common with inbound marketing services you ask? Well that’s obvious, isn’t it? Produce, just like inbound marketing, needs time to mature and ripen. If you try to launch your inbound marketing strategy too early, your business is not going to taste very good to the search engines and it won’t look ready to the users.
So let’s look specifically at oranges. Personally I have an orange tree in my backyard and we have been waiting for these darn oranges to ripen for months. Do you know how many times I have thought about accidentally knocking the tree over and trying one? The fruit has been sitting on this tree for months, there’s no way it’s not ripe yet! Thankfully I didn’t have to knock the tree over because one orange was knocked off by either the wind or my very large, clumsy dog. Either way, I opened up the orange and it was so clearly not ripe.
