And The Award For Most Effective Inbound Marketing Service Goes To...

Blogging! This service is hands down the most beneficial to any kind of business. Here are 11 reasons why blogging is such an effective inbound marketing service!

1.      Attracts an audience: Blogging will bring in traffic to your website while encouraging them to come back and read more.

2.      Informs and interacts with this audience: Informed visitors become loyal customers! People research on the internet before they buy and blogging can be their go-to research spot for your company.
 

3.      Humanizes your business: You want to get to know your customers, and you can easily do that through your blog. Make sure you are using your name because people would rather hear from a real person than a general company.

4.      Links to direct traffic: You can’t beat content to attract links from other websites, forums, discussion boards, social media, etc. Links from all of these things bring attention to your blog resulting in targeted visitors and potential leads.

5.      Links for SEO: These links are important in order to direct traffic from search engines. The more links you have on your website the more chance you have to be picked up by search engines.   

6.      Builds trust and familiarity: Building a potential customer’s trust is vital in the sales process. If you begin with providing information and encourage repeat communication you build familiarity and trust. This makes the sales process that much easier when the time comes.  

7.      Grows a community: If you are active on your blog and provide discussion, interaction, and comments then you forge a sense of community. Your visitors will come back and feel comfortable engaging because they know they are part of this community.  

8.      Offers better service: Blogging is just another service to add to the list that allows your customers or potential customers to get in touch with you. You show your approachable and knowledgeable side which allows for interaction and better customer service.  

9.      Branding: As long as you are continuously writing about things that reflect your company and brand, your positive image and reputation, and your voice and personality then you will be continuously branding your company through you blog.

10.   Motivates your audience: A loyal audience is great but a loyal audience that is motivated to take action is even better. A blog can encourage visitors to do things and all you need is to add a call-to-action to suggest to your audience what they should do!

11.   Initiate more sales: All of these reasons add up to this one- more sales! These benefits will give your company an increase of new and repeat sales from happier, involved, informed, and motivated customers.

 

 
Now you know why blogging takes the cake for the best inbound marketing service! Make sure you’re optimizing your business blog so that you are using it effectively to the best of your ability. Nothing is more important in business than building and preserving relationships and a business blog can do that for your company!