Make sure you are using hashtags. Hashtags will group your tweet into a conversation with other tweets. So if you tweet #inboundmarketing, you will find that tweet amongst a ton of others who are also tweeting about #inboundmarketing. This helps with your twitter marketing because you can tweet your ideas and then associate them with a hashtag without having to waste any characters describing what it is you are tweeting about. For example:
“More qualified leads with lower costs #inboundmarketing”
“I love my job #inboundmarketing”
“Have you read the newest blog on #inboundmarketing ?”
Hashtags aside, your twitter marketing can really pack a punch if you start engaging with others directly. When you @ another twitter user it would be as if you have entered a direct line of conversation with them and everyone else can see that conversation too. If everyone else can see it, that means the floor is open for others to join in and contribute to the conversation- so open up the floor!
Hey @Tweetybird what did you think of Jordan in #spacejam?
Can’t wait to see you are #inbound13 @boston4life
Thanks @SnowWhite, can’t wait to eat the bushel of apples you sent!
In your Twitter Marketing start sharing content that is relevant to your business. If you run a dog grooming company tweet informational content out to your audience like pictures of recently groomed dogs or articles by none other than Cesar Millan and while doing so, open up the lines of twitter communication with the @. For Example:
@ShellyB’s yorkie came in for a doggie manicure- look how cute (picture url)
Great piece by @ceasarmilan. 10 reasons dogs hate water (link to article)
Check us out-the staff and @codyrg’s lab after a bath! (picture url)
The more content you share in your twitter marketing the better because we are a sharing culture, we love to show things to our friends, family and coworkers that we find on the internet.
Urls are not usually short and sweet. They can go over 140 characters but this does not mean you need to waste your tweet on 1 single link. Thanks to link shortening services like bitly.com, you can shorten any link. Like this link here- http://bit.ly/16Q2Ucq go ahead and click it- it is a link to one of our blog articles and the previous url was well over 140 characters. So in your twitter marketing to take full advantage of the allotted 140 characters, shorten your links so you leave some room to tell me what what your link is all about.
Watch @Rickkranzs webinar on a awesome #socialmedia tool http://bit.ly/15m52Ic
Grow leads and sales with @KellyKranz’s #webinar http://bit.ly/145PyWe
Shameless plugs on my part. All in all 140 characters are easy to work with when you know what you have at your disposal. You have your hashtags #, your direct tweets @ and your content sharing link shorteners like bitly.com. You twitter marketing strategy is going to be the star at the cocktail party, I toast to you my friend!
Photo Credit: stevegarfield via Flickr
140 characters to get my point across? Yeah and it is really easy! After All twitter is a conversation and its not like you would give a monologue at a cocktail party and twitter is exactly that- a conversation at cocktail party. The comparison has been made many times before, but it works. Just like cocktail parties twitter allows you to mingle with acquaintances, friends and even meet new people all because of a conversation that is taking place. So let’s address how 140 characters can work in your Twitter marketing strategy.
