Ah, those pesky negative reviews. What’s a business owner to do? You work so hard to please customers, and you think you’re doing everything right. Then you check in with one of your online review sites and there it is: a bad review. Ouch!

Twitter is a fantastic fantastic tool for interacting with fellow conference attendees, speakers, and even organizers. You don't have to wait until you get TO the conference to start connecting, though.

I’ve heard a lot of chit chat in the industry recently about how Facebook is pretty much a desert for organic leads. If you aren’t paying for ads on Facebook then you’re probably wasting your time. It’s funny because when Google+ first came on the scene I actually refused to support it. Surprisingly I didn’t get fired, I ended up coming to terms with it and actually using it more for business than I use Facebook. Seeing as how it feels like I’m wrong more times than I’m right (yes I just admitted that), it didn’t really surprise me that Google+ took off like it did. Anything Google puts it’s pretty little hands on tends to turn to gold.

“What's the ROI of your mother?” Ah yes, the famous "You can't measure the ROI of social media" answer from Gary Vaynerchuk.

It is appealing to believe this. If it's true, you don't need to answer to anyone for your success or lack thereof, on social media. But, we think this is a smokescreen and a lazy answer to the question, "How do I know if my social media marketing is working?"

Tumblr is a microblogging site that combines the best of blogging and social media into one platform. It's like a WordPress blog in that you have your own blog with your own theme and add-ons, similar to DISQUS commenting. It's like to Facebook and Twitter, where you interact with a follow, share or like. It's like Google+ and Twitter with highly functional hashtags. And lastly, it's like Pinterest in that eye-catching images are the key to success.