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Inbound Marketing Examples

Rick Kranz

Inbound Marketing Consultant for Small to Mid-Size Companies. I love to build and execute marketing processes that stimulate growth for my clients.
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Recent Posts

Wheel Woolies Launches an Entire Brand Online Using Inbound Marketing

Posted by Rick Kranz

Dec 27, 2012 11:21:00 AM



Wheel-Woolie-Clients-Page-Logo-plainBraun Brush Company the manufacturer of brushes, including the Wheel Woolies line of brushes is one of the oldest family owned manufacturers of industrial brushes in the USA.  With the launch of its newest product line, the executives at Braun Brush Co. wanted to reach the global audience of automobile aficionados, car detailers, and distributors and turned to OverGo Studio to apply its Inbound Marketing Services. 

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Topics: Inbound Marketing Case Study

Walden Associates Uses Premium Content To Increase Leads

Posted by Rick Kranz

Dec 27, 2012 11:06:00 AM



Walden-Associates-Clients-Page-LogoWalden Associates, a full service environmental consulting firm headquartered on Long Island, NY, provides consulting services to industrial clients, law firms, insurance companies, financial institutions, municipal and government agencies throughout NY, NJ and CT.  

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Topics: Inbound Marketing Case Study

Capitol Awning Boosts Traffic & Leads With Inbound Marketing

Posted by Rick Kranz

Dec 27, 2012 10:49:00 AM



Capitol-Awning-Inbound-Case-Study-Page-LogoCapitol Awning, the family owned and operated awning company has been servicing the Metro-NYC and Long Island since 1947 and are one of the oldest awning fabric companies in the nation.

Capitol Awning and their award winning design team and fabrication shop supply clients with high quality and innovative fabric products.  Recognizing the importance of online marketing, the executives at Capitol Awning turned to OverGo Studio to apply its Inbound Marketing Strategy to reach a new online audience.

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Topics: Inbound Marketing Case Study

ABC Services Promotes Events With Inbound Marketing

Posted by Rick Kranz

Dec 27, 2012 10:35:00 AM

 

ABC-Services-Inbound-Marketing-Case-Study-Page-LogoFor nearly 20 years, ABC Services Inc., has been working with clients throughout the USA providing IT solutions and products ranging from computer hardware and software installations, complete computer repair and warranty services, state-of-the-art networking solutions including virtualization, cloud services and data protection.

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Topics: Inbound Marketing Case Study

Pal-O-Mine Uses Inbound Marketing To Promote Non Profit Events

Posted by Rick Kranz

Dec 27, 2012 10:15:00 AM



Pal-O-Mine-Equestrian-Inbound-Marketing-Case-Study-Page-LogoPal-O-Mine a Long Island, NY non-profit is committed to providing therapeutic equine programs utilizing horses to facilitate growth, learning and healing for children and adults with disabilities, abused and neglected individuals, the military and the economically compromised. Through the development of customized riding plans unique to each rider’s needs, the staff at Pal-O-Mine develops specific goals and objectives for each student.

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The therapeutic results include stretching both mind and body, improving posture, coordination and muscle tone but most importantly – building confidence, self-esteem, self-worth and accomplishment in a loving and supportive environment. When the founder wanted to highlight and share their stories along with reaching donors, they turned to OverGo Studio to increase their on-line presence.

Working closely with Pal-O-Mine’s founder and volunteers, OverGo Studio built customized landing pages to promote fundraising events, student events and donation campaigns. Utilizing and leveraging social media, all events and news stories were promoted on Facebook. Additionally, through blogging and press releases, the consistent messaging to raise awareness about the foundation and its mission to help those in need while raising capitol improvements is communicated.

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Topics: Inbound Marketing Case Study

B2C Company Increases Traffic and Sales with Inbound Marketing

Posted by Rick Kranz

Dec 22, 2011 2:50:00 PM



TBBI-Inbound-Marketing-Case-Study-Page-LogoThe Bed Bug Inspectors is the largest independent bed bug dog inspection company. They employ highly trained, nationally certified Bed Bug Dog Teams to identify and remove bed bugs and live bed bug eggs. 

OverGo Studio helped The Bed Bug Inspectors transition from a costly absolute dependence on Pay-Per-Click advertising to inbound marketing with a 450% increase in organic traffic and a 320% increase in organic leads and sales.

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Topics: B2C Online Marketing, Inbound Marketing, Inbound Marketing Case Study, Blog Marketing

B2B Company Increases Leads With Inbound Marketing

Posted by Rick Kranz

Dec 22, 2011 2:35:00 PM


One-Source-Document-Management-Inbound-Marketing-Case-Study-Page-LogoOneSource is a document management company that provides fully-customized document reproduction services for insurance companies, hospitals, and various medical groups. 

“We realized we weren’t utilizing the internet to get leads and that is when we contacted OverGo Studio to help us fix this.”  Fig Gungor, CEO
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Topics: B2B Online Marketing, Inbound Marketing, Inbound Marketing Case Study, Blog Marketing

Corporate Values’ Inbound Marketing Generates Leads

Posted by Rick Kranz

Apr 18, 2011 1:27:00 PM



Coorporate-Values-Inbound-Case-Study-Page-LogoCorporate Values, a provider of proven solutions to branded merchandise, knew it had a leading-edge solution to help businesses save up to 40% on their branded merchandise purchases. The company’s innovative Boundless Network web-based platform to help companies leverage the purchases of branded merchandise made across the entire company, in all departments. The best way to communicate its platform was through an inbound marketing program.


OverGo Studio Develops a Video Landing Page for Inbound Leads and Much More

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Topics: Video Marketing, Interactive Videos, B2B Online Marketing

Griffin-Rutgers Uses Video Marketing To Enhance Their Brand

Posted by Rick Kranz

Apr 18, 2011 12:50:00 PM



Griffin-Rutgers-Clients-Page-LogoFor over two generations, Griffin-Rutgers has been making a name for itself as a leader in in-house printing, coding and labeling solutions. This family-owned and operated business offers a wide range of products, including: package and product coders, web printers for blisters and pouches, labelers, print and apply systems, thermal label printer and accessories, and consumables and spare parts. When the company’s executives wanted to gain an online spotlight for broad offerings, they turned to online video.

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Topics: Video Marketing, Interactive Videos, B2B Online Marketing

Bug Off Bed Bugs Exploits Pesky Problem With Web Marketing

Posted by Rick Kranz

Apr 18, 2011 12:24:00 PM



Bug-Off-Bed-Bugs-Inbound-Marketing-Case-Study-Page-LogoWhen you have a product that addresses a pervasive problem, you want to shout it from the mountaintop – well maybe the Internet is more appropriate. That’s how Bug Off Bed Bugs felt when it sought to bring its ActiveGuard™ mattress liners to the attention of the bed bug fearing millions. It decided to fast track the design and production of a feature-rich e-commerce site.  Up for the task was OverGo Studio.

OverGo Studio Puts Ecommerce to Work to Sell Hot New Product

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Topics: B2C Online Marketing, Ecommerce Marketing

ARx Group Arms Sales Force With Web and Video Marketing

Posted by Rick Kranz

Apr 18, 2011 12:19:00 PM



ARx-Inbound-Marketing-Case-Study-Page-LogoARx Group management wanted to give their sales team a new tool that would address several of their marketing needs: something to capture interest when used in email marketing, a marketing tool to enhance their presence at trade shows, and a way to boost and optimize website traffic. The answer proved to be an interactive video.

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Topics: Video Marketing, B2B Online Marketing, YouTube Video Marketing

Secure Path Networks Captures Leads With Video Marketing

Posted by Rick Kranz

Apr 18, 2011 11:47:00 AM

SPN Video Marketing Case St resized 600Secure Path Networks (SPN) is a leader in telecommunications expense reduction. The company applies “Best in Class” people, practices and technology to help businesses gain the full value from their telecommunications investments while also saving them money. SPN wanted a way to capture leads online. Inbound marketing proved the answer.

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Topics: Video Marketing, B2B Online Marketing

Long Island Plan Relies on Inbound Marketing to Reach Target Audience

Posted by Rick Kranz

Mar 24, 2011 3:59:00 PM



Long-Island-Plan-Inbound-Marketing-Case-Study-Page-LogoLong Island Plan, a CJM Wealth management resource for the affluent, wanted to reach its discerning market with timely, valuable information reflecting the high level of service they could expect from the firm. Inbound marketing with its ability to effectively target market and help prospects find resources on the Internet, was just what Long Island Plan needed. OverGo Studio developed a total inbound marketing campaign designed to capture leads and help convert them into sales. 

OverGo Builds an Inbound Marketing Arsenal

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Topics: B2C Online Marketing, Inbound Marketing, Blog Marketing

Bri-Tech Conveys Its One Source Advantage with Video Marketing

Posted by Rick Kranz

Mar 24, 2011 3:25:00 PM

Bri-Tech-Inbound-Marketing-Case-Study-Page-Logo

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Topics: Video Marketing, Interactive Videos, B2C Online Marketing

CJM Fiscal Drives New Leads with Online Video Marketing

Posted by Rick Kranz

Dec 31, 2010 3:44:00 PM



CJM-Inbound-Marketing-Case-Study-Page-LogoCJM Fiscal Management is one of the leading Wealth Management firms on Long Island. CJM Fiscal Management is dedicated to helping select affluent families meet their lifetime financial goals with sound wealth management plans that provide growth, clarity and peace of mind. They offer a distinct planning program for high net worth individuals and families with children on the autism spectrum.

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Topics: Video Marketing, Interactive Videos, B2C Online Marketing, YouTube Video Marketing