Heavenly Greens installs artificial turf systems for individual homeowners, commercial properties, sports fields and government facilities in the northwestern part of California.
Troy Scott, the VP of Heavenly greens, is an early adopter of HubSpot. He began using HubSpot in December 2011. With the HubSpot tools at his disposal, Troy began to put in place inbound marketing on his own.
Troy shares the story...
$2.1 million of additional revenue was the direct result of introducing a buyer's journey and lead nurturing campaigns during 2015.
Before we break down how that MIND BLOWING result came about let’s back up a bit.
There is something imperative to understand...
Heavenly Greens was already an inbound marketing success story before we came along. Troy knew what he was doing. He had created 21 free guides. Each guide gated with a landing page. He was seeing results that the inbound method promises. He took HubSpot's statistic that 78% of Internet users conduct product research online and blew the roof off of it. From 2013- 2014 he saw an 86% increase in contacts.
Why did he need our agency?
“I am not an octopus” - Troy Scott
The answer is bandwidth. He could only do so much (unlike an octopus with 8 limbs. Hence his reference). It was time to hand off the marketing he was doing on HubSpot.