So how can you decide which platform (or platforms, plural) to use? Let's dig into that question below, and then list 9 examples of sales enablement software you may find helpful.
How to Select the Right Sales Enablement Software for Your Team
There are a ton of factors you'll have to consider when exploring your sales enablement software options. True, every business is unique and has distinctive objectives as well as needs. Still, there are some basic questions that you should ask yourself when researching software platforms for your sales team. For example:
- Will this software make it easier for my reps to sell, or it will add to their workload?
- Is it user-friendly, with an intuitive interface? Or will there be a steep learning curve if we decide to roll it out?
- Can it be integrated with our existing CRM platform, or will it have to replace it?
- Does it allow for real-time data collection and analysis?
- Does it feature a well-organized, easily accessible content library that will help reps quickly locate and share content with prospects?
- How will it promote effective learning and development?
- Will this solution help our sales and marketing teams to become better aligned? Or will it add friction between the two departments?
The above list of questions is by no means comprehensive. However, it certainly conveys how much forethought needs to go into your final decision. At the same time, you can also explore the findings of independent analyst firms, such as Gartner or Forrester, to add more detailed information to your research. Now, let's talk about 9 examples of sales enablement software that you may want to look into further.
This software platform is easy to use. It is great for sharing content with buyers that will move them towards a quicker purchase decision. It contains a central location for personalized content management, support for presentations, mobile support, as well as many other helpful features. It's no wonder that many Fortune-ranked companies use this tool for their sales process!
This SaaS platform offers sales reps a single "toolset" that encompasses (among other things) learning and development, content marketing, as well as internal collaboration. Allbound also provides partner relationship management (PRM) software for their clients, allowing them to participate in highly successful partner programs.
Docebo is a learning platform specifically designed to make formal learning more engaging. It creates new opportunities for social learning among your sales reps. The beauty of Docebo is that you don't need to use multiple systems to deploy training programs across your organization. The software's learning management system (LMS) is both powerful and scalable.
As a sales enablement platform, Highspot has a wide range of features that salespeople can use to take their game to the next level, including:
- Content management
- Training modules
- Advanced analytics and reporting capabilities
- Contextual guides
One of Highspot's biggest strengths is the visibility it provides into valuable content that can move prospects through the sales pipeline. In addition, it features a powerful, yet intuitive search function for reps that need to locate specific information within a matter of seconds.
This sharing and tracking platform can help your team effectively identify high-value prospects by determining who opens your documents, as well as how much time they spend on each page. It also features robust security measures that prevent sensitive documents from falling into the wrong hands. This platform could be a perfect fit for your company, especially if content sharing with B2B prospects is a big part of your sales process.
Modern consumers expect companies to interact with them on their terms, not the company's terms — and this includes the consumer's preferred method of communication. As a communication software solution, Acquire can help your sales team deliver exceptional customer experiences across multiple platforms, including live chat, video and voice calling, and co-browsing (for more technical customer issues). Acquire also contains a user-friendly interface and powerful reporting functionality. Your sales team may not be the only department that would benefit from Acquire, but this software could be the "shot in the arm" that your reps need to improve their performance.
DocuSign helps eliminate most of the friction associated with preparing, signing, as well as storing important documents, such as contracts and service agreements. This platform offers eSignature, the world's leading method for processing electronic signatures on virtually any device. DocuSign is present in over 180 countries and is a popular choice for companies across all industries. If electronic signatures are a pain point for your reps, then you may want to consider exploring this solution further.
HubSpot is an extremely popular "growth platform" that offers a nearly unparalleled range of sales enablement services. Including content creation and management, customer tracking, advanced analytics, email marketing capabilities, and so forth. HubSpot's Sales Hub, in particular, can help your reps to work more efficiently, shorten your average sales cycle, and streamline interactions between reps and prospects. Moreover, HubSpot's CRM platform is not only robust but is also free (in its basic version).
Considered a "sales readiness platform," Mindtrickle gamifies learning by displaying leaderboards to promote friendly competition among your sales reps. It also streamlines the creation of training content by providing an easy-to-understand, versatile framework of modules — which can include articles, videos, and presentations.
Take advantage of our free Hubspot CRM Configuration to start modernizing your sales process. This is a limited-time offer where we will design a sales pipeline specifically for your business. Start generating more revenue and improve your close rates by building your first high-performing sales pipeline on HubSpot at no cost. Simply schedule a discovery session with our team of HubSpot experts.