CRM Software - What You Should Avoid When Choosing Your Business' CRM


Sales and marketing represent two of the most crucial aspects in today's business world. Both these departments can either make or break a company, depending on how well they perform. Companies that implement the newest strategies and utilize innovative tools can maintain an efficient sales cycle, maximize revenue generation, and boost their ROI to much greater levels. However, many businesses make the mistake of not investing in the right tools to manage both departments. This is where CRM software comes into play.

According to statistics, CRM software makes up the largest software market in the world. It is projected to reach over $80 billion in revenues by 2025. Clearly, it is a tool that can completely transform your business.

Sales and marketing team in an office using a laptop with CRM software to track customer leads and opportunities.

What is CRM Software?

The acronym CRM stands for customer relationship management. It is software with the goal of managing your interactions with existing customers and potential new ones. It makes sure that you can manage all contacts, track which clients are interested in your products or services, and evaluate whether they're satisfied.

What Does it Do?

CRM software offers a variety of features. It records important information about your customers and tracks their interactions with you. This allows you to track the status of every customer relationship.

CRM software streamlines business tasks such as:

  • Scheduling meetings
  • Organizing email communication
  • Taking notes on phone calls
  • Tracking new leads or opportunities
  • Recording client information

You can choose from various CRM software solutions to suit your company's needs. This depends on the size of your business and how many employees you have.

However, there is a possibility of choosing the wrong CRM software, and there are some mistakes that you need to avoid if you want your software to succeed.

Choosing the wrong CRM system for your company is a mistake that can be costly, time-consuming, and frustrating. That's why it's essential to carefully consider your company's specific needs before choosing a CRM system.

5 Common Mistakes Companies Make When Choosing CRM Software

1. Not Understanding the Business Needs of Your Company (and How to Solve Them)

The current client and prospect base is probably one of the main reasons why your company decided to purchase CRM software.

Knowing this, you need to develop a comprehensive understanding of what your company needs to achieve business goals and how you can use the software to support these needs.

For example, if most of your customers are in the USA, you should find a CRM solution with a local branch to provide technical support. In contrast, if you have customers from all over the world, 24/7 tech support will be essential for your business.

2. Not Having Any Idea of Your Company's Size/Sales Volume

Your requirements and needs may not always match your company's size and sales volume. For example, suppose your company is very small, and you are just starting out. In that case, it will be critical to have an affordable CRM solution with support options that are easily accessible via phone or email.

On the contrary, a large organization will most likely require complex reporting features to monitor the profitability of each customer group.

3. Ignoring the Different CRM Software Vendors

With so many CRM vendors out there, choosing the right one can be overwhelming for even experienced professionals.

Therefore, you should always do your homework beforehand. Read reviews about companies that provide CRM software to find out what types of solutions they offer and what benefits they might bring to your business.

4. Choosing CRM Software Based on Price Alone

It's easy to get tempted by free CRM solutions. The problem is that they don't always meet your requirements and needs. Be careful about the vendor's data-security measures or support structure if you decide to go with a free CRM solution.

Choosing the right CRM software also means ensuring that it can scale with your business growth.

5. Not Putting a Dedicated Team in Charge of the Process

Last but not least, you should never make the mistake of choosing a CRM solution without involving all members of your team and treating them as peers (not subordinates). Working together and sharing knowledge and experience is the best way to make sure you choose a CRM solution that will meet your requirements and stay with your company for many years.

At the end of the day, every member of your team needs to be aware of how important it is to manage relationships with current and potential customers.

Achieving your company's sales and marketing goals.

What to Look for in CRM Software

The sheer number of CRM software vendors can be overwhelming. That said, you shouldn't miss out on opportunities to build relationships with people who are capable of making informed decisions about your company's future, especially if you already know what type of CRM solution would suit your business best.

Here are some aspects that you should consider when looking for CRM software:

The software's ability to combine different functions in one place.

This will enable your team to manage accounts, contacts, opportunities, and any other types of required data.

Ease of use.

Look for CRM software that is easy to use and offers appropriate support. It should be available on all of your devices (desktop, laptop, tablet) and be able to integrate with other applications.


Good CRM solutions are compatible with different systems, allowing you to get rid of multiple platforms simultaneously.

Reporting and analytics.

It's imperative to have access to relevant data about your business in real-time.

Customer service options.

Think about the type of support you need before choosing a vendor. You should also make sure that they offer training sessions for new users.

In conclusion, choosing CRM software can be pretty challenging. However, if you know what to look for and believe in the importance of building stronger relationships with customers, you should have no problem finding a CRM solution that will meet your requirements. This way, you'll be able to focus on creating value for your business instead of wasting time with the technicalities of CRM.

If you have any further questions about which CRM software is best for your business, contact us at OverGo Studio. Our team of sales and marketing experts will be happy to help. You can also visit our website for more information on how IT and software companies can grow their sales.

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