There are a bunch of fascinating stats around blogging that show its effectiveness. Take a look at the stats below that shows blogging importance.
- Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (Source: @HubSpot, State of Inbound Marketing, 2012)
- 81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)
- 65% of businesses that have a blog haven't added a post to it within the last year. (Source: @Blogginggotorg)
- U.S. blogs get 25 billion page views a month (Source: @Bloggingdotorg)
- 57% of companies with a blog have acquired a customer from their blog. (Source: @HubSpot)
- Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. (Source: @HubSpot)
- B2B marketers who use blogs generate 67% more leads per month than those who do not. (Source: @FactBrowser)
- B2C companies that blog generate 88% more leads per month than those that do not. (Source: @HubSpot)
- On average, companies that blog receive 434% more indexed pages. (Source: @HubSpot)
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: @AnaTrafficCafe)
- Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: @ThinkCreative)
You can’t expect your blog to be an instant hit. It takes time to gain momentum and hopefully create a following. Just make sure to post great content around important topics in your industry and you will see the results overtime. Happy Blogging!
Photo Credit: Sean MacEntee via Flickr
Blogging isn’t done just for fun and some business owners truly don’t understand the reasons for blogs. There are a number of reasons to blog, but the most important is search engine optimization - or SEO. Yes, the blog is a great opportunity to reach potential customers and answer their questions, but the first step is to reach these potential customers. Once you have their attention, you can start answering their questions which can help create great content and possibly convert leads.
When you perform a web search with different keywords, you will often discover blogs around the phrases you typed in. Therefore, when you create a blog, you need to make sure your primary keyword or phrase is obvious in your content. You may wonder why blogs can position better than a standard website. It’s because blogs are modified more than full websites. Search engines love to discover new material and when you are posting blogs frequently, they will be crawled more often than websites without blogs. These blogs also help create more indexed pages and in-depth content on your site. More indexed pages will help SEO because search engines typically prefer large sites over smaller ones. This is because they work under the notion that large sites are more likely to offer quality information. This content is also very important when trying to attract inbound links. Higher quality content leads to the higher possibility of being linked due to this great content. This attention to your blog will help improve trust and rank position, which in the end will result in more visitors to your site.
