Website Redesign 101: What You Need To Know Before You Hire A Company

by Laura Hogan on February 24, 2015

The homepage for Code and Theory, a website design company, has only 12 words on it. But don't let that fool you. It features a level of sophistication and user friendliness rare in the online world.

The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan Gardner and Brandon Ralph told Inc. magazine the redesign of Vogue.com was necessary because the site was no longer accommodating the way people were using the Internet today. The old page, which Code and Theory also designed, did not allow real-time interaction nor was it responsive to user behavior. I've put in a screen shot below but click the link above to see how it works, it's really awesome. 

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How To Use Smart Content To DOUBLE Your Marketing Results

by Laura Hogan on February 16, 2015

First let’s talk about what smart content is. If you're like most companies, your customers can be segmented into a few different personas, industries or segments. Using HubSpot's marketing platform, you can automatically adjust the content on your website to reflect the specific needs of the visitors to your site. That content that you’re adjusting is called smart content because it’s smart enough to change based on who is actually visiting your site.

Business owners love customization because they know their clients and customers do too. Would you rather walk into a business and have someone say “Hey, you! Want me to do something for you?” Or would you rather walk in and have them say “Hey, Joe, nice to see you again. Will it be the regular?”

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Lessons Learned by Marketers in Controversial Fields

by Laura Hogan on January 28, 2015

Have you ever thought about what it's like to market a certain product or service that not everyone loves? Ever wondered about a marketer's thought process for coming up with tactics to get a niche audience to buy something controversial? It's not easy...

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5 Companies Doing Testimonials Right

by Laura Hogan on December 23, 2014

Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”.

Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand loyalty, create brand awareness and convert leads to sales. But it’s not instinct. It’s about strategy and implementation – like all good marketing!

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2015 Sales & Marketing Predictions

by Laura Hogan on December 09, 2014

Ahhh, New Year's Resolutions. Those pesky little things we make and never do, make and overdo until motivation dies out, or don't make at all.

That's why we don't want to make New Year's Resolutions, we want to make New Year's Predictions... marketing ones to be exact!

You may think 2015 could be the year that a certain actor finally gets the big gig, the year the zombies finally come, the year that we cure cancer, or maybe even the year of the flying car... too soon? But when it comes to marketing we couldn't just decide on one prediction, we asked the team and came up with your Top 7 Marketing Predictions for 2015!

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