<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=502698009862565&amp;ev=PageView&amp;noscript=1">

Video Marketing


Convert More Visitors With Video Marketing

Increase your sales leads with Video Marketing!

A well scripted video that clearly explains your product or service is the first step to increasing conversions. But a well scripted video with interactive elements, measuring your visitors' behavior, and adjusting to optimize your conversions is a guaranteed method to exploding your sales!

 

Software Product Tours and Mini-Tutorials

Give a tour of your product’s key features by telling an entertaining story of a typical customer. These tours increase trial account sign-ups.

Follow those sign-ups with video mini-tutorials on those key features via email, and watch trials convert like crazy!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1:19
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1:58
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Sales Videos

Video can be a powerful tool in promoting and selling products or services.

Instructional Videos With Built In Lead Capture

The video on the left plays an intro and then requires your email to continue watching. The video on the right asks for your email but doesn't make it a requirement.

Educational Video 

These videos are great not only for establishing expertise and authority, but for answering the important "how to" questions.

Recruiting Video

If you are recruiting for new talent in your company, one great way to do so is by taking your recruitment efforts to video.


Cartoon Videos

A new dimension of your brand can be created through animation.


Assisting Sales With Advanced Video Metrics


We combine HubSpot's platform with Wistia to provide you with actionable information about your contacts' behaviors. Right from your CRM you can see which videos your contacts have watched and how much of each video he/she viewed. 


video-marketing-analytics


In the above example we see that Doug (a contact in our database) watched 100% of our Compel Presentation video on Dec 11.  The darker yellow area shows us which parts of the video Doug re-watched. 


Segmenting Your Contacts By Videos Viewed


The real power happens with the automated list building that allows you to offer customized content and videos to your contacts. In the above example Doug has now been automatically added to the smart list below. Our website knows what Doug has viewed and will offer him different videos and content based upon that. Our automated lead nurturing system is also in alignment with what content to send Doug.


video-metric-lists