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Our Team

Rick Kranz President

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Rick has 30+ years of business management experience. He is a bit of a serial entrepreneur having built many varied companies including a display manufacturing firm, a graphics company, a hair salon, an online retailer, and an inbound marketing firm.

Rick has an extensive background in financial management and marketing. He has been a member of Vistage since 2000 and enjoys advising other business owners - helping them through the process of growing their companies.

Rick’s specialties include creating strategic marketing plans, inbound marketing, and sales management. His interests are unique and vary from golf, golf, and even golf.

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"Rick Kranz and his team are true experts at Inbound Marketing. Clients tell us that OverGo Studio becomes a trusted extension of their marketing team. These experienced professionals will bring a high level of expertise and knowledge to your company to help improve ROI across marketing channels. As a Gold Level partner of HubSpot we look to OverGo Studio as a trusted advisor for inbound knowledge and high level execution. I would recommend OverGo Studio to anyone as they are a solid well-tuned agency with a results based process."

Chris Alexis, Channel Account Manager HubSpot

Mary Planding Chief Strategy Officer

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A native New Yorker, Mary transplanted to Silicon Valley to work at Apple after having founded a successful education software division for an independent publishing company.

Since then, she's worked as a brand and marketing executive for Fortune 500 companies, start-ups, and mid-sized firms. During the course of her 30+ year career, she's added more than $200M per year to firms’ bottom lines.

Her experience gives her a unique perspective — she takes lessons learned and adapts them to a company's size and its resources. "There's always a way to scale up, or down, successfully," says Mary. "Experimentation and continuous learning is the key to staying ahead of the competition, no matter what industry you're in."

When she's not pouring over the branding research and latest analytics reports, you'll find her out on the bluffs and beaches of Santa Cruz and Big Sur wrestling with the wind for her painting easel, or cooking up a storm on rainy days.

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Jana Marcus Managing Editor & Brand Strategist

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Jana is an award-winning Marketing & Communications Director with over 16 years of branding, public relations and arts administration experience spanning corporate and nonprofit sectors. Her experience includes five years in corporate, high-technology communications, eleven years as Marketing Director of a professional regional theatre organization, and seven years as the Coordinator of Marketing and Communications for a leading California community college. Jana has delivered a consistent, award-winning record of marketing campaigns, graphic design, publicity strategies, and community relations for arts organizations and non-profit companies.

Jana is also a well-known documentary/commercial photographer and author. She has published two volumes of her photographic work and is currently finishing a non-fiction book.

Alisa Meredith Social Media Consultant

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Alisa consults with OverGo Studio to design and implement social media and content strategies. You can find her marketing blog and agency site at alisameredith.com. We also call on Alisa to make sure social media is performing for our clients - bringing in traffic, leads, and customers. Event coming up? Need to make connections to build authority? Alisa will make it happen.

Since 1999 she's worked with small businesses to develop websites, create social media and content strategy, while supervising a team of community managers, writers, editors, and programmers.

Despite her introversion, Alisa has enjoyed being featured in podcasts and Google+ Hangouts on Air - once appearing in a beard (we think it was very becoming). Her favorite topic? Pinterest and its traffic and lead-generation potential. In fact, she was featured as Social Media Examiner’s Pinterest Promoted Pins expert on the 2015 Social Media Success Summit.

When not planning or pumping out content and engaging on social networks, Alisa can be found body surfing at Wrightsville Beach, preparing for her next race, or being walked by her dogs Pepe and Spike.

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Kelly Kranz Client Services Manager & Senior Consultant

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Kelly is the content manager for OverGo Studio and our clients. She oversees content planning & production from A to Z, and has a virtual desk piled high with ebooks, blogs, webinars, whitepapers, PDFs, videos etc. She collaborates with a team of account managers and inbound marketers, to make sure all published content performs up to it’s potential.

In her off time Kelly is flanked by two cats who hang on her every word, and is most likely watching Battlestar Galactica.

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Cody Goolsby Lead Inbound Specialist

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Cody graduated from the University of North Carolina Wilmington with honors. He majored in Business Administration with a concentration in Finance and Marketing. While in school Cody was a member of Mu Kappa Tau, a Marketing Honors Society. Cody’s last job, at the local ABC news station in Wilmington, focused on marketing local businesses by using outbound marketing. Now he has switched his attention to marketing businesses as an inbound marketer. Cody plays a part in executing all aspects of the inbound marketing process from social media to content development.

At OverGo Studio Cody has had a wide range of both B2B and B2C clients, bringing both types of businesses amazing results. He has a knack for growing his client’s leads and traffic through impressive organic and paid campaigns. His biggest accomplishment is growing an automotive B2B client 1023% in traffic over the course of a year.

When Cody isn’t working for OverGo Studio, he is most likely doing something related to sports. Whether it’s playing or watching, if sports are in his vicinity then you are going to lose his attention. His all-time favorite team is the Florida Gators.

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Lauren Tolliver Inbound Marketing Assistant

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Lauren is now acting as our Inbound Marketing Assistant. She is a graduate of Old Dominion University located in Norfolk,Virginia. During her time there, she earned a bachelors degree in Finance and a post graduated degree in Public Procurement & Contract Management. She is currently pursuing her Masters degree in Marketing, and is excited to learn all thing involved with Inbound Marketing.

Coming from the world of Finance, she is no stranger to dynamic environments. She adapts well to the robust world of Inbound Marketing. Whether it is content development or nurturing leads; she is ready to learn, create and execute effective marketing strategies.

Marianne Pratt Copywriter

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Marianne has achieved success as an entrepreneur, CEO and marketing/organizational development consultant to businesses, non-profits and public entities around the country. She can easily relate to all types of clients and their business marketing needs. As a writer with experience crafting content for print, video and online audiences, she helps each client deliver messages in their own unique voice.

When not attached to her laptop, she can be found on a hiking trail with her dogs, tending her garden or enjoying the fruits of living in wine country.

Tyler Kranz Lead Designer

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Tyler Kranz tackles everything creative at OverGo Studio. Video directing, web design, animation, graphic design, you name it and he probably does it! Tyler has always had a creative mind. As a child, he taught himself how to use Photoshop simply by playing around with it. Now he uses the program to design websites, CTA headers, advertisements, social media branding, and generally anything that needs to be done in regards to design.

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Stephanie Mathis Support Designer

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Stephanie graduated from University of North Carolina at Greensboro with a BFA in Design. Since graduating, she has been working as a freelance graphic designer.

Stephanie started out with experience in print based graphics and then moved on to web-based graphic design. As a part of the OverGo team, Stephanie creates graphics for clients websites such as CTAs, banners, headers, hero images, infographics, and Facebook, Twitter, and Google + pages.

Stephanie is also a painter, illustrator, and all around creative cat!