A "Call-to-action" or "CTA" is marketing speak for an image or link that takes people to a landing page where you can then ask them for some some contact information in exchange for high-value content such as a whitepaper, ebook, slideshow or webinar. So, if lead generation is a priority for you, testing and tweaking your CTAs is a must! You probably have several CTAs on your site now. Perhaps a "subscribe now" "contact us" link in your navigation, sidebar, and throughout your content. But, are they really working? How many people are subscribing or contacting you? Not sure? That's OK, we can help.