Inbound Marketing Tips For Business Owners

The One Phrase That Kills My Marketing Morale

Posted by Kelly Kranz

April 22, 2014

1-word-marketing-moraleOnly one? My marketing mojo gets derailed at least once a week because of unpleasant utterances. Since I do inbound marketing for others my take on this is going to be slightly different than the usual phrases like “There’s not enough money”, “The budget can’t account for that”. The phrase the urks me the most (makes me have nightmares) is when a client says this “I’ll do it myself.”

What does this phrase apply to? “I’ll do my own blog writing”, “I’ll write copy for that email”, “Let me write our next ebook”. I create content so my experience with the DIY crowd mostly relates to copy writing.

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Topics: B2B Online Marketing

A Step By Step Guide to Inbound Marketing Strategy

Posted by Laura Hogan

April 21, 2014

inbound-marketing-strategy-insidersAre you new to inbound or think your current campaigns could use some direction? Over at OverGo we’ve come up with a pretty foolproof and seamless process of creating a marketing strategy. It’s really quite simple, all you need to do is set the goals, create the basics, automate the processes, and analyze the results. Let’s dig deeper!

Step 1: Setting Goals

The first step to creating an inbound marketing strategy is to define your business goals. Based on where you are and where you want to go, it’s important to create a road map of how to get there. Along this road you can define the KPIs that tell you how your inbound marketing campaign is doing. You can look at your competitors, your industry market, and where you are in that market to create realistic and attainable goals.

Discovery Session 

The first step in setting a direction is to set customized goals during a discovery session. Conducting a meeting with you and your team to identify your ideal customers is the best way to go about this. In this meeting you can discuss your key metrics, revenue goals, and your sales process to produce the best customized strategy. 

Create a Buyer Persona

A deeper understanding of your audience provides direction for the content you create and keeps your visitors coming back for more. You can create a research-based representation of who your buyers are, what they want to accomplish, pain points that shape their behavior, and how they make buying decisions.

Industry Research

An understanding of your competitors and what other companies are doing in your industry is ideal. You can pinpoint your specialty and see where the holes are in your industry that could be filled.

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Topics: Marketing Strategy

How To Instantly Increase Your Business Pinterest Marketing Success with Group Boards

Posted by Alisa Meredith

April 17, 2014

Pinterest_Group_Board_BenefitsGroup boards are defined by Pinterest as a “fun way to organize ideas with others.” Redecorating your kitchen? Solicit ideas from friends with a “Fix my kitchen!” board. Invite select Pinterest users to add their favorite ideas to the board. Members can choose to be notified of new pins, so it leads to great collaboration.  Looking for a new haircut or shopping for a new car? Let your invited friends add suggestions for that, too!

Decorating and parties are all very nice, but what about businesses? Can group boards help you realize business success on Pinterest?

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Topics: Social Media

When Paid Ads Go Stale: What To Do and How To Update

Posted by Chase Hamilton

April 16, 2014

stale-paid-campaigns-how-to-fixIt’s highly probable that most of you have conducted paid advertising campaigns before and most of you probably have several running at this very moment. For those people, and even those who have never done paid advertising, it’s no surprise that every single advertisement goes “stale” after some time. No matter how good, or bad, your advertisements, with time every ad reaches that stale point. People simply get tired of seeing the same advertisement. That’s not impractical or even unreasonable.

For example, when I’m watching television it only takes me about 4 times seeing the same advertisement during commercial breaks for me to already be tired of that advertisement. Even though there is a difference in the time it takes for an advertisement to go stale between television, online, print, and etc., the concept remains the same. The great thing about advertising is that we can sell the same product through two totally different ads. Using our strategic marketing skills, we can create ads with the same end goal but use different messaging, imagery, and placement. Who you are targeting, what message you are trying to send, what imagery you’re using, and where the ads are placed are the pillars of how to update your paid ads.


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Topics: Pay-Per-Click

What To Do Before Jumping Into Paid Advertising

Posted by Laura Hogan

April 15, 2014

paid-search-strategy-before-launchWe preach how great inbound marketing is due to the lack of dependence needed on paid search. And spending money on inbound marketing will ultimately reduce your overall marketing spend because of this fact. But sometimes paid advertising can be very helpful in marketing efforts. Paid advertising is great to get specific offers out in front of the audience you want to reach due to the targeting options most paid search platforms offer. But before you go off and run a ton of Facebook ads you have to create a strategy otherwise your money will be wasted.

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Topics: Pay-Per-Click

Organic Search Is Great But Is Using Paid Search Better?

Posted by Cody Goolsby

April 14, 2014

cody-paid-vs-organic-costsOrganic search and paid search are both great options for pushing traffic to your site to acquire leads. But which one is better? Does one outperform the other? You should weigh out the benefits of each and these will differ from business to business.  First let’s establish the difference between the two and then we will see if one’s benefits outweigh another.  

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Topics: Pay-Per-Click

Inbound Marketing With HubSpot Vs. Without [Awesome New Infographic]

Posted by Laura Hogan

April 10, 2014

We recently did a study on what life is like without using the HubSpot software versus what it's like using it, I like to refer to it as the 7-7 study. We looked at 7 of our clients who used HubSpot and compared them to 7 clients who did not in terms of traffic and leads. You can check out the actual study by clicking here, but if you're more of a visual learner or just short on time we have the infographic run down below. Let us know what you think of the results in the comments, we'd love to hear your company's experiences with or without HubSpot. 

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Topics: HubSpot Tips

Assist Your Marketing With the Handy Conversion Assists Tool

Posted by Cody Goolsby

April 08, 2014

conversion-assists-blog-postWhat’s the difference between outbound and inbound marketing? Analytics of course.  And these analytics is what separates inbound from outbound. Like man from animal, our intellect is what separates us from the beast. So I guess you could say inbound marketing is more humanistic compared to outbound (the beast). So let’s take a look at some of the report tools offered by Hubspot.

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Topics: Marketing Metrics

Free and Focused: Blogging Tips For Bloggers With Short Attention Spans

Posted by Chase Hamilton

April 07, 2014

time-management-blogging-tipsBlogging. Everyone does it and everyone loves it. People just can’t get enough of it. From the quiet, little girl in a small town who loves flowers all the way to technology leaders who constantly change the world with their innovations. Bloggers come in many shapes and sizes. There really is no blogger “style,” there are just too many different types of people blogging to say that there is a certain blogger look. Yet, no matter the shape or size a blogger is, every blogger needs a list of tools that they can use to give them inspiration or to simply make their blogging experience easier.

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Topics: Blog Marketing

7 Steps To Getting More Leads With a Blog

Posted by Zack Bridges

April 03, 2014

7-blogging-tips-for-better-7If you own a business, generating leads has to be a top priority. If you’re not already using the internet to help generate leads, then you're wasting your website as an asset. You can start driving people to your website and generating leads today with a blog. These seven steps will help you get on track towards having a website that generates leads like a machine.

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Topics: Blog Marketing

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