Understanding Your Audience For Better Content Creation and Marketing

Posted by Laura Hogan on September 02, 2014

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How To Fight Inbound Marketing Trends and Do What Works

Posted by Kelly Kranz on August 28, 2014

Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying.... “well if they all jumped off a bridge would you do that too?!” Since marketing practices are constantly changing and new things are popping up here and there... by the time you notice a “trend” it is already too late. It happened and you missed it. Yet you may choose to implement the trend instead of focusing on the bigger picture --what is best for your company.

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Topics: Marketing Strategy

Why Blogging Is Important: 4 Ways It Improves Your Business

Posted by Ben Brannaman on August 27, 2014

No matter the size of your business, blogging for business is an integral component of any online marketing strategy. Without some sort of a blog you can be sure that your online presence, leads, and potential for new customers will dwindle. However, by providing a blog for the public to read you can improve your business in these 4 distinct ways: 

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Topics: Blog Marketing

How To Get More Organic Leads From Social Media

Posted by Laura Hogan on August 26, 2014

I’ve heard a lot of chit chat in the industry recently about how Facebook is pretty much a desert for organic leads. If you aren’t paying for ads on Facebook then you’re probably wasting your time. It’s funny because when Google+ first came on the scene I actually refused to support it. Surprisingly I didn’t get fired, I ended up coming to terms with it and actually using it more for business than I use Facebook. Seeing as how it feels like I’m wrong more times than I’m right (yes I just admitted that), it didn’t really surprise me that Google+ took off like it did. Anything Google puts it’s pretty little hands on tends to turn to gold.

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Topics: Social Media

7 Things You Must Know Before Hiring an Inbound Marketing Agency

Posted by Alisa Meredith on August 25, 2014

You've heard the buzz about inbound marketing and how well it works, and you're thinking - we need that! But, you don't have the time or inclination to develop and implement inbound strategies effectively, and your staff doesn't either. So, outsourcing to a marketing agency seems like a good solution.

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Topics: B2B Online Marketing, Inbound Marketing

How To Tell If Your Premium Content Is Purposeful

Posted by Kelly Kranz on August 21, 2014

If you are creating content in your marketing strategy it should fall into some kind of bucket of purpose. When a writer sets out to write a novel they do it with purpose. The book is well thought out before the ink even hits the pages. They think about the story they have to tell and the best way to tell it to their audience. Will their audience identify with the characters? Will they feel the emotion/inspiration come off the pages? Sometimes their concepts and ideas turn into an amazing series of books that you can’t put down. Their writing serves the purpose of entertaining their audience and transporting them from the confines of their chair to the descriptive scenario on the page.

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Topics: Marketing Strategy

How To Analyze Your Marketing Strategy: A CEO's Guide

Posted by Laura Hogan on August 20, 2014

You might look at your marketing team one day and think… what am I paying you for exactly? Sure, they’re bringing in traffic to your site, but are these people staying? Sure, they’re bringing in leads for your sales team but are they quality? So when the time comes where you want to dig in to your marketing strategy and see if it’s working, here’s some tips.

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Topics: Marketing Strategy

Why Inbound Marketing Services Are Great For Original Manufacturers

Posted by Cody Goolsby on August 19, 2014

There is no doubt about it, the B2B game has changed. As our digital world has evolved, so has the way of business. Businesses are moving away from the old researching tactics and moving it online. So why is inbound marketing great for original manufacturers? Well it seems pretty obvious, if your distributors are looking online, wouldn’t you want to be there advertising?

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Topics: Marketing Strategy, Inbound Marketing Features

HubSpot Marketing Checkup Insider’s Tip: A Tour of The Dashboard

Posted by Alisa Meredith on August 18, 2014

Last month, I took a deep dive into the ways CEOs can track their marketing progress using HubSpot. I want to level with you though. As great as the notifications, reports, and alert are, my favorite way to see what's going on is to visit the dashboard.

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Topics: HubSpot Tips

5 Inbound Marketing Tactics to Generate Leads For Your Business

Posted by Ben Brannaman on August 13, 2014


Inbound marketing is a dynamic and constantly evolving process. This makes it hard to nail down a set of comprehensive inbound marketing techniques. With constant changes to search engine algorithms, social media, and industry trends there is no golden rule for inbound marketing. This might sound discouraging, but there is good news. 

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Topics: Inbound Marketing