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LATEST STORIES

Should Salespeople Get More Involved With Marketing?

Posted by Carole Mahoney on January 15, 2016

An Aberdeen Group study reported that highly aligned organizations achieved an average of 32% year-over-year revenue growth. Whereas those who did not, saw a 7% decrease in revenue. But what is even more concerning is that according to a study from Forrester, just 8% of companies say they have tight alignment between sales and marketing.

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Topics: Business Growth

Marketing Automation Drives $2.1 Million in Additional Revenue in Only 11 Months

Posted by Kelly Kranz on December 29, 2015

 

 

This story was awarded a HubSpot Impact Award.

"OverGo Studio has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call OverGo Studio a Partner and recognize them with this Award." - Patrick Shea, Field & Channel Marketing, Dir at HubSpot, Inc.

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Topics: Inbound Marketing Case Study, HubSpot Tips, ROI

Inbound Marketing Solves 5 Common Problems for Media Companies

Posted by Kelly Kranz on December 16, 2015

If you’re a media company looking for a new marketing approach, then this is the article for you. I want to address 4 common problems you may have as a media company/ publisher, and inbound marketing solutions to help. 

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Topics: Publishers/ Media Company

Why Use HubSpot's Sidekick For Sales

Posted by Rick Roberge on November 09, 2015


This is a guest post by Rick Roberge. Rick has been a salesman for decades, but is recognized as an early adopter of tools and technology that help salespeople sell more effectively. He shares freely and has helped develop many 21st Century Sales Rock Stars. 

A week or so ago, Rick Kranz and I were talking about our experiences with a new service called Sidekick. If you’ve ever read my articles before, you’ll know that I typically write about real life today.

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Topics: HubSpot Tips

What is Visual Marketing?

Posted by Kelly Kranz on November 02, 2015

Think about the posts that catch your attention in your Facebook news feed. I bet they are the ones with images or videos right?

It makes sense you stop scrolling when your eye catches something visually appealing among a sea of text alone status updates.

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Topics: social media marketing

Tailwind - Pinterest Scheduling Made Easy

Posted by Alisa Meredith on September 28, 2015

It’s pretty obvious Hubspot is our favorite SAAS tool, and while it’s an “all-in-one” marketing solution, there are many other tools we use. We asked our fellow teammates: “What is your favorite SAAS tool (besides Hubspot)?” In this blog series, we will find out what they are and why.

So, you have your Pinterest strategy, your profile set up and some killer boards. Now what? As much as it might be fun to visit Pinterest manually to pin the recommended 10+ articles a day, it may not be the best use of your time to stop what you're doing and pin because, let's be honest - we all know you can't just pin one thing and get back to your spreadsheet. You are only human!

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Topics: Pinterest, SASS

Our Favorite SaaS Tools: MozBar (Free Version)

Posted by Cody Goolsby on September 24, 2015

 

It’s pretty obvious Hubspot is our favorite SAAS tool, and while it’s an “all-in-one” marketing solution, there are many other tools we use. We asked our fellow teammates: “What is your favorite SAAS tool (besides Hubspot)?” In this blog series, we will find out what they are and why.

Manual SEO research can be one of the most mundane and time wasting activities for marketers. But with the right tools you can help speed up the process and get better insight into website pages. And if you’re an SEO nerds like me, you’ll want to add the MozBar to your browser. This simple app can help you fast-track competitor research and improve your own website.

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Topics: SAAS

How To Handle Negative Online Reviews

Posted by Kelly Kranz on September 17, 2015

 

Ah, those pesky negative reviews. What’s a business owner to do? You work so hard to please customers, and you think you’re doing everything right. Then you check in with one of your online review sites and there it is: a bad review. Ouch!

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Topics: Social Media

Our Favorite SAAS Tools: Canva

Posted by Zack Jones on September 09, 2015

It’s pretty obvious Hubspot is our favorite SAAS tool, and while it’s an “all-in-one” marketing solution, there are many other tools we use. We asked our fellow teammates: “What is your favorite SAAS tool (besides Hubspot)?” In this blog series, we will find out what they are and why.

Does the thought of using graphic design software make you cringe? Are you filled with dread when you must create an appealing, eye-catching concept from scratch? If you’re anything like me, perhaps you’re not exactly fond of designing images and if you’re anything like the rest of the world,  you prefer things as simple as possible. That’s where Canva comes in.

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Topics: SAAS

Our Favorite SAAS Tools: Teamwork PM

Posted by Kasie Dailey on September 01, 2015

 

Our Favorite SAAS Tools: TeamworkPM

It’s pretty obvious Hubspot is our favorite SAAS tool, and while it’s an “all-in-one” marketing solution, there are many other tools we use. We asked our fellow teammates: “What is your favorite SAAS tool (besides Hubspot)?” In this blog series, we will find out what they are and why.

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