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LATEST STORIES

4 Easy Ways to Network on Twitter Before a Conference or Event

Posted by Alisa Meredith on August 14, 2015

Twitter is a fantastic fantastic tool for interacting with fellow conference attendees, speakers, and even organizers. You don't have to wait until you get TO the conference to start connecting, though.

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Topics: Social Media, Social Media Tips, twitter

Why Do I Need HubSpot? A Revealing Study of 14 Inbound Marketing Campaigns

Posted by Rick Kranz on June 04, 2015

I occasionally hear this question from small business owners, “Why do I need HubSpot? Can’t you just do your Inbound Marketing magic for us without it?”

I am usually tempted to answer with a snarky - “Really? - Would you also like us to build you a house without using any power tools?” But I don’t. I usually go into my boring power tool analogy and try to explain how much more expensive and how much longer it would take to build the house. They sort of get it - but not really.

These questions usually come from a lack of understanding. Some business owners look at the tool and see dollar signs. Others are intimidated by all of HubSpot’s features and believe it is too sophisticated for their business needs. In reality HubSpot starts at a very low price point ($200/month).

With regards to it being too sophisticated - it’s not. The smaller the business the more likely one could leverage the HubSpot tool to streamline and magnify their marketing and sales efforts. Even if you didn't use every feature available, you could still easily get more than your money's worth.

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Topics: Inbound Marketing, Inbound Marketing Case Study, Marketing Automation, HubSpot Tips

Website Redesign 101: What You Need To Know Before You Hire A Company

Posted by Laura Hogan on February 24, 2015

The homepage for Code and Theory, a website design company, has only 12 words on it. But don't let that fool you. It features a level of sophistication and user friendliness rare in the online world.

The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan Gardner and Brandon Ralph told Inc. magazine the redesign of Vogue.com was necessary because the site was no longer accommodating the way people were using the Internet today. The old page, which Code and Theory also designed, did not allow real-time interaction nor was it responsive to user behavior. I've put in a screen shot below but click the link above to see how it works, it's really awesome. 

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Topics: Website Redesign

How To Use Smart Content To DOUBLE Your Marketing Results

Posted by Laura Hogan on February 16, 2015

First let’s talk about what smart content is. If you're like most companies, your customers can be segmented into a few different personas, industries or segments. Using HubSpot's marketing platform, you can automatically adjust the content on your website to reflect the specific needs of the visitors to your site. That content that you’re adjusting is called smart content because it’s smart enough to change based on who is actually visiting your site.

Business owners love customization because they know their clients and customers do too. Would you rather walk into a business and have someone say “Hey, you! Want me to do something for you?” Or would you rather walk in and have them say “Hey, Joe, nice to see you again. Will it be the regular?”

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Topics: HubSpot Tips, Content Marketing

8 Ways to Be Found on Houzz

Posted by Alisa Meredith on February 09, 2015

With 500 thousand businesses using Houzz to reach 25 million homeowners, some in the home services and luxury home goods business might feel like there is they're too late to the Houzz party. Not so! Not only is your actual audience often dependant on geographic location, cutting out a lot of competition, but so many businesses are missing the mark on Houzz.

This means it won't take a whole lot of time and energy to do a better job than most of the businesses already out there!

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Topics: Social Media Tips, houzz

Lessons Learned by Marketers in Controversial Fields

Posted by Laura Hogan on January 28, 2015

Have you ever thought about what it's like to market a certain product or service that not everyone loves? Ever wondered about a marketer's thought process for coming up with tactics to get a niche audience to buy something controversial? It's not easy...

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Topics: Marketing Services

Blog Post DOA? - Resurrect it Now!

Posted by Alisa Meredith on January 26, 2015

Your latest blog post is so full of good information, you should be selling it. It's so readable, it should be used as an example in writing classes. The images are so gorgeous, you just can't stand it. But not one will read it. No one will share it. No one will even click on the link. Why not? It's your title.

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Topics: blogging

Create a Houzz Project That Gets Found and Featured

Posted by Alisa Meredith on January 15, 2015

Can you imagine the impact on your building, architecture, landscape, or design firm when your project images are featured on the home page of Houzz? The twenty-five million users of Houzz could see YOUR work front and center.

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Topics: houzz

How One Luxury Home Goods Business Transformed Their Marketing

Posted by Cody Goolsby on January 07, 2015

 

The new year is a time when everyone hopes for grand transformations - whether your goal is to lose weight, get in shape, start that podcast, or give up coffee. Sadly, the typical New Years' Resolution lasts five days. Five days! That's why it's such a pleasure when goals and plans come together for success, as they did for Heavenly Greens.

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Topics: lead generation,, call to action, SEO

Houzz Marketing 101 - Your 5-Minute Guide to Success [Infographic]

Posted by Alisa Meredith on December 29, 2014

Wondering what Houzz is? Not sure how to even pronounce it? Well, we've got you covered with two fun and fast guides to the lead-generating social platform for builders, archictects, landscapers, designers, decorators, realtors, and remodelers.

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Topics: houzz

 

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