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Website Redesign 101: What You Need To Know Before You Hire A Company

Posted by Laura Hogan on February 24, 2015

The homepage for Code and Theory, a website design company, has only 12 words on it. But don't let that fool you. It features a level of sophistication and user friendliness rare in the online world.

The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan Gardner and Brandon Ralph told Inc. magazine the redesign of Vogue.com was necessary because the site was no longer accommodating the way people were using the Internet today. The old page, which Code and Theory also designed, did not allow real-time interaction nor was it responsive to user behavior. I've put in a screen shot below but click the link above to see how it works, it's really awesome. 

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Topics: Website Redesign

How To Use Smart Content To DOUBLE Your Marketing Results

Posted by Laura Hogan on February 16, 2015

First let’s talk about what smart content is. If you're like most companies, your customers can be segmented into a few different personas, industries or segments. Using HubSpot's marketing platform, you can automatically adjust the content on your website to reflect the specific needs of the visitors to your site. That content that you’re adjusting is called smart content because it’s smart enough to change based on who is actually visiting your site.

Business owners love customization because they know their clients and customers do too. Would you rather walk into a business and have someone say “Hey, you! Want me to do something for you?” Or would you rather walk in and have them say “Hey, Joe, nice to see you again. Will it be the regular?”

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Topics: HubSpot Tips, Content Marketing

8 Ways to Be Found on Houzz

Posted by Alisa Meredith on February 09, 2015

With 500 thousand businesses using Houzz to reach 25 million homeowners, some in the home services and luxury home goods business might feel like there is they're too late to the Houzz party. Not so! Not only is your actual audience often dependant on geographic location, cutting out a lot of competition, but so many businesses are missing the mark on Houzz.

This means it won't take a whole lot of time and energy to do a better job than most of the businesses already out there!

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Topics: Social Media Tips, houzz

Lessons Learned by Marketers in Controversial Fields

Posted by Laura Hogan on January 28, 2015

Have you ever thought about what it's like to market a certain product or service that not everyone loves? Ever wondered about a marketer's thought process for coming up with tactics to get a niche audience to buy something controversial? It's not easy...

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Topics: Marketing Services

Blog Post DOA? - Resurrect it Now!

Posted by Alisa Meredith on January 26, 2015

Your latest blog post is so full of good information, you should be selling it. It's so readable, it should be used as an example in writing classes. The images are so gorgeous, you just can't stand it. But not one will read it. No one will share it. No one will even click on the link. Why not? It's your title.

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Topics: blogging

Create a Houzz Project That Gets Found and Featured

Posted by Alisa Meredith on January 15, 2015

Can you imagine the impact on your building, architecture, landscape, or design firm when your project images are featured on the home page of Houzz? The twenty-five million users of Houzz could see YOUR work front and center.

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Topics: houzz

How One Luxury Home Goods Business Transformed Their Marketing

Posted by Cody Goolsby on January 07, 2015


The new year is a time when everyone hopes for grand transformations - whether your goal is to lose weight, get in shape, start that podcast, or give up coffee. Sadly, the typical New Years' Resolution lasts five days. Five days! That's why it's such a pleasure when goals and plans come together for success, as they did for Heavenly Greens.

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Topics: lead generation,, call to action, SEO

Houzz Marketing 101 - Your 5-Minute Guide to Success [Infographic]

Posted by Alisa Meredith on December 29, 2014

Wondering what Houzz is? Not sure how to even pronounce it? Well, we've got you covered with two fun and fast guides to the lead-generating social platform for builders, archictects, landscapers, designers, decorators, realtors, and remodelers.

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Topics: houzz

5 Companies Doing Testimonials Right

Posted by Laura Hogan on December 23, 2014

Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”.

Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand loyalty, create brand awareness and convert leads to sales. But it’s not instinct. It’s about strategy and implementation – like all good marketing!

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Topics: Inbound Marketing, Content Marketing

Houzz Marketing – Create a Professional Profile That Gets Noticed

Posted by Alisa Meredith on December 22, 2014

Your profile is the foundation for success on any social network. In the case of Houzz, where people are actively looking for professionals like you, and where the completeness of your profile directly influences your chances of being found, it is absolutely essential that you make it the best it can be.

So, let's go through a thorough step-by-step of getting set up on Houzz. Even if you already have an account, follow along and make sure you haven't missed anything. Even the smallest addition can help people find you!

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Topics: houzz