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Stop Losing Sight of SEO Fundamentals

Posted by Cody Goolsby on April 26, 2016

SEO strategy is constantly evolving. There are always new tricks to learn, new hacks & better practices. One thing that remains the same are the fundamentals of SEO.

Today it seems the fundamentals are getting lost in all the noise.

Build a strong SEO foundation before you start with the new hacks & tricks. 

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Topics: SEO

Your Mobile Website Sucks

Posted by Rick Kranz on April 25, 2016

I recently had a conversation with a client that I consult on a regular basis. She owns a service company and is about to begin a much needed website redesign project. Let’s call her "Mary" for the rest of my tale...

Mary asked me if I could provide advice on their website visitors (the buyer's journey) so that they can create a better user experience & capture more leads.

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Topics: Business Processes, Business Growth

Grow Your Business: Samepage Collaboration Software

Posted by Rick Kranz on March 08, 2016

Do you have a tool that helps keep your team members on the same page?

At OverGo Studio we invested a lot of time searching for the perfect collaborative tool. We've gone through a dozen different collaboration products over the years. None of them really fulfilled all our needs, until we discovered Samepage.

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Topics: Business Processes, Business Growth

Grow Your Business: New Tools for The Biz Geeks

Posted by Rick Kranz on February 26, 2016

When new software is able to increase productivity for business owners- I jump on it.

Who knows, new tech could open new opportunities to grow your business!

I've seen a lot of tech come and go. I've also seen a bunch stay only to get better and better.

Enter HubSpot. I was an earlier adopter of HubSpot. Years ago I wouldn't have been able to fathom the product it has turned into today. 

So...are you using HubSpot’s CRM?  It is completely Free - forever. AND you don’t need to be a HubSpot customer to use it.

It’s easy to setup and most people can get it going without any help.

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Topics: Sales Process, Business Growth

We Are a HubSpot Award Winning Inbound Marketing Agency

Posted by Kelly Kranz on February 16, 2016

We are proud to announce that OverGo Studio is the winner of HubSpot's Impact Award for Client Growth Story.

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Topics: Business Growth

Should Salespeople Get More Involved With Marketing?

Posted by Carole Mahoney on January 15, 2016

An Aberdeen Group study reported that highly aligned organizations achieved an average of 32% year-over-year revenue growth. Whereas those who did not, saw a 7% decrease in revenue. But what is even more concerning is that according to a study from Forrester, just 8% of companies say they have tight alignment between sales and marketing.

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Topics: Business Growth

Marketing Automation Drives $2.1 Million in Additional Revenue in Only 11 Months

Posted by Kelly Kranz on December 29, 2015



This story was awarded a HubSpot Impact Award.

"OverGo Studio has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call OverGo Studio a Partner and recognize them with this Award." - Patrick Shea, Field & Channel Marketing, Dir at HubSpot, Inc.

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Topics: Inbound Marketing Case Study, HubSpot Tips, ROI

Inbound Marketing Solves 5 Common Problems for Media Companies

Posted by Kelly Kranz on December 16, 2015

If you’re a media company looking for a new marketing approach, then this is the article for you. I want to address 4 common problems you may have as a media company/ publisher, and inbound marketing solutions to help. 

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Topics: Publishers/ Media Company

Why Use HubSpot's Sidekick For Sales

Posted by Rick Roberge on November 09, 2015

* Sidekick is now "HubSpot Sales" as of April 2016

Read about the update here--> http://www.hubspot.com/product-updates/sidekick-is-now-hubspot-sales


This is a guest post by Rick Roberge. Rick has been a salesman for decades, but is recognized as an early adopter of tools and technology that help salespeople sell more effectively. He shares freely and has helped develop many 21st Century Sales Rock Stars. 

A week or so ago, Rick Kranz and I were talking about our experiences with a new service called Sidekick. If you’ve ever read my articles before, you’ll know that I typically write about real life today.

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Topics: HubSpot Tips

What is Visual Marketing?

Posted by Kelly Kranz on November 02, 2015

Think about the posts that catch your attention in your Facebook news feed. I bet they are the ones with images or videos right?

It makes sense you stop scrolling when your eye catches something visually appealing among a sea of text alone status updates.

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Topics: social media marketing