Lessons Learned by Marketers in Controversial Fields

Posted by Laura Hogan on January 28, 2015

Have you ever thought about what it's like to market a certain product or service that not everyone loves? Ever wondered about a marketer's thought process for coming up with tactics to get a niche audience to buy something controversial? It's not easy...

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Topics: Marketing Services

Blog Post DOA? - Resurrect it Now!

Posted by Alisa Meredith on January 26, 2015

Your latest blog post is so full of good information, you should be selling it. It's so readable, it should be used as an example in writing classes. The images are so gorgeous, you just can't stand it. But not one will read it. No one will share it. No one will even click on the link. Why not? It's your title.

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Topics: blogging

Create a Houzz Project That Gets Found and Featured

Posted by Alisa Meredith on January 15, 2015

Can you imagine the impact on your building, architecture, landscape, or design firm when your project images are featured on the home page of Houzz? The twenty-five million users of Houzz could see YOUR work front and center.

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Topics: houzz

How One Luxury Home Goods Business Transformed Their Marketing

Posted by Cody Goolsby on January 07, 2015


The new year is a time when everyone hopes for grand transformations - whether your goal is to lose weight, get in shape, start that podcast, or give up coffee. Sadly, the typical New Years' Resolution lasts five days. Five days! That's why it's such a pleasure when goals and plans come together for success, as they did for Heavenly Greens.

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Topics: lead generation,, call to action, SEO

Houzz Marketing 101 - Your 5-Minute Guide to Success [Infographic]

Posted by Alisa Meredith on December 29, 2014

Wondering what Houzz is? Not sure how to even pronounce it? Well, we've got you covered with two fun and fast guides to the lead-generating social platform for builders, archictects, landscapers, designers, decorators, realtors, and remodelers.

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Topics: houzz

5 Companies Doing Testimonials Right

Posted by Laura Hogan on December 23, 2014

Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”.

Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand loyalty, create brand awareness and convert leads to sales. But it’s not instinct. It’s about strategy and implementation – like all good marketing!

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Topics: Inbound Marketing, Content Marketing

Houzz Marketing – Create a Professional Profile That Gets Noticed

Posted by Alisa Meredith on December 22, 2014

Your profile is the foundation for success on any social network. In the case of Houzz, where people are actively looking for professionals like you, and where the completeness of your profile directly influences your chances of being found, it is absolutely essential that you make it the best it can be.

So, let's go through a thorough step-by-step of getting set up on Houzz. Even if you already have an account, follow along and make sure you haven't missed anything. Even the smallest addition can help people find you!

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Topics: houzz

The Four Fundamentals of Reporting Inbound Marketing Progress

Posted by Cody Goolsby on December 17, 2014

Before you make a business investment, you want to be reasonably sure it’s going to pay off, right? For many businesses, the money spent on marketing is one of the single largest ongoing expenses. So, why should business owners be expected to approve the budget with no way of knowing how to track and improve results?

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Topics: reporting, ROI

How to Harness the 5 Marketing Superpowers of Houzz for Your Business

Posted by Alisa Meredith on December 15, 2014

Last week we talked about why Houzz is such an incredibly powerful marketing platform for so many businesses. But, why? How does it really work? What is it about Houzz that makes it a viable marketing platform for builders, designers, and sellers of luxury home goods and services, and even lawn and garden businesses and design schools? Which features are key to making it work for you?

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2015 Sales & Marketing Predictions

Posted by Laura Hogan on December 09, 2014

Ahhh, New Year's Resolutions. Those pesky little things we make and never do, make and overdo until motivation dies out, or don't make at all.

That's why we don't want to make New Year's Resolutions, we want to make New Year's Predictions... marketing ones to be exact!

You may think 2015 could be the year that a certain actor finally gets the big gig, the year the zombies finally come, the year that we cure cancer, or maybe even the year of the flying car... too soon? But when it comes to marketing we couldn't just decide on one prediction, we asked the team and came up with your Top 7 Marketing Predictions for 2015!

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Topics: Sales Strategy, Marketing Strategies