Lead Generation Hacks: Amazing Call to Action Tips to Try Right Now

Posted by Alisa Meredith on October 31, 2014

A "Call-to-action" or "CTA" is marketing speak for an image or link that takes people to a landing page where you can then ask them for some some contact information in exchange for high-value content such as a whitepaper, ebook, slideshow or webinar. So, if lead generation is a priority for you, testing and tweaking your CTAs is a must! You probably have several CTAs on your site now. Perhaps a "subscribe now" "contact us" link in your navigation, sidebar, and throughout your content. But, are they really working? How many people are subscribing or contacting you? Not sure? That's OK, we can help.

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Topics: lead generation,, call to action

3 Good Reasons to Outsource Your Marketing

Posted by Cody Goolsby on October 29, 2014

Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these moving parts, marketing tends to be thrown by the wayside. It’s more important to keep these parts moving to establish growth, but without a strong marketing plan, growth may become minuscule. The problem becomes quite the conundrum. You have to make sure your business is running correctly in order to grow, which leaves very little time for you to focus on marketing. This actually helps your business grow! And can lead you to the thought “should I outsource my marketing?” Lets take a look at the 3 reasons to outsource your marketing.

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Topics: Marketing Strategy

The 3 People That Can Make or Break a Startup

Posted by Laura Hogan on October 27, 2014

In big businesses, it’s not uncommon to see a handful of executives in the C suite, a few more than that in upper management, and even more plentiful people filling lower management roles. But when you’re launching a startup, this type of infrastructure is unnecessary and a harmful goal to aim toward. Eric Ries, creator of The Lean Startup, advocates for operating with much less waste. And in the world of startups, every position counts.

So if you are the one launching an organization, or if you’re considering joining one, it’s imperative you know some essential traits that individuals in each primary role should possess. Here’s a look at three of the most crucial functions within a startup (assuming you already have your product developed and services refined), and what each one requires.

Capable CEO

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Topics: Marketing Strategy

Better Lead Generation Starts at Home - 3 Homepage Hacks

Posted by Alisa Meredith on October 23, 2014

Capturing more leads on the most-visited page of your website is often a matter of making some very simple changes to your home page. So let's jump right in to the easy homepage hacks that can make a world of difference in your lead generation success.

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Topics: Website Tips, Website Redesign, lead generation,

How to Increase Lead Generation Quality and Quantity in No Time

Posted by Alisa Meredith on October 17, 2014

It's such a great feeling when your website traffic starts to grow. But what happens if that traffic isn’t actually generating any leads - or at least not any good ones? Don't despair! Improved targeting can send those numbers soaring as well!

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Topics: lead generation,

3 Marketing Lessons Learned From Video Game Developers

Posted by Laura Hogan on October 14, 2014

It's no secret that the video game industry is booming, and any growing industry brings with it new innovations. According to a report by the ESA, in 2013 computer and video game sales exceeded $15 billion and consumers spent more than $21 billion on hardware, accessories and content in the U.S.

One of the unexpected results of the video game industry's growth has been the development of new and interesting means of marketing. Here are just some of the marketing techniques used by video game developers that you can use in your business strategy as well.

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5 Simple Tips to Get More Followers On Pinterest

Posted by Vincent Ng on October 07, 2014

You’ve probably seen and heard of Pinterest accounts with over one million followers, and you want in! Well, you may have missed the "early adopters" edge, because the chances you'll accrue that many followers are dwindling each day you wait, but that doesn't mean you shouldn't get in the game now!

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Topics: Pinterest

Top 5 Marketing Tips From Inbound 2014

Posted by Zack Bridges on October 01, 2014

Last week, the team at OverGo Studio packed their bags and boarded a 6am Monday morning flight to Boston, Massachusetts for HubSpot’s annual marketing conference known as Inbound. Inbound is quickly becoming THE marketing conference to attend each year. This year, HubSpot announced Inbound is the fastest growing conference of its kind. I believe it, too. The conference’s attendance doubled in size from 2013 to 2014, growing from 5,000 attendees to 10,000!

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Topics: HubSpot Tips, Agency Insight

HubSpot's Inbound 2014 - What Was Missing

Posted by Alisa Meredith on September 25, 2014

First, what wasn't missing from the fabulous Inbound conference? Great topics (and especially a tremendous amount of information on growing and improving your marketing agency), a fantastic facility, and great people. Meeting my channel manager and sales coach after all this time was fantastic, too. Did I mention before that I was super excited to meet my social media buddy Peg Fitzpatrick? Well, I was, and I did, and she is as wonderful in person as on social. Yay!

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Topics: Inbound Gone Wrong, HubSpot Tips

6 Questions To Ask Yourself If Your Inbound Strategy Isn't Performing

Posted by Laura Hogan on September 25, 2014

I’ve been there so many times, frustrated and wondering why the heck my inbound marketing strategy that I worked so incredibly hard to build and launch (and not to mention get approved by the client) isn’t performing. I’ve been frustrated at the whole strategy as well as minor campaigns within it. You did all this research and even planned out what hashtags performed the best to use in your tweets! Why is nothing happening?

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Topics: Marketing Strategy