Marketing Automation Drives $2.1 Million in Additional Revenue in Only 11 Months

by Kelly Kranz on October 09, 2016


This story was awarded a HubSpot Impact Award.

"OverGo Studio has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call OverGo Studio a Partner and recognize them with this Award." - Patrick Shea, Field & Channel Marketing, Dir at HubSpot, Inc.

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Has Inbound Marketing Changed Because of Video Marketing Trends?

by Rick Kranz on September 27, 2016

The short answer is "yes" and "no."

The fundamentals of a successful inbound marketing strategy haven't changed. Video marketing trends just amps that strategy to a new atmosphere.

The power of inbound marketing comes from its ability to attract the right kind of people to your brand and then building trust with them over time. To do that, you need awesome content.

Awesome content meets two basic requirements: It answers the questions or concerns your target persona has at a specific point during the buyer's journey. And it does it in an irresistible way, which requires entertaining, engaging messages and formats.

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How Video Marketing Can Grow Your Business

by Rick Kranz on September 23, 2016

Video has been growing in importance as a marketing tool for the past few years.

The time people spend – not just Millenials – watching online video continues to grow. Time spent watching video has now surpassed time spent on social media. It's predicted that mobile video traffic will grow by 55 percent each year until 2020.

Whatever device your target market prefers, you need to start offering video content to gain and hold their attention. Here are some different ways video marketing will grow your business.

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How To Improve Your HubSpot Dashboard With Databox

by Rick Kranz on September 16, 2016

Have you ever been frustrated with the HubSpot dashboard?  I have. When you login the dashboard shows you this month to date vs. last month to date stats on visits, contacts, and customers.  

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Video Ads Coming to Facebook Live Streaming

by Rick Kranz on September 06, 2016

Facebook rolled out its live stream function, Facebook Live, last summer.

Now that individuals and commercial publishers have had a chance to get a feel for it, they and Facebook are looking for ways to monetize it.

Here come the Facebook live streaming video ads.

Makes sense. YouTube has been doing it for ever. Both digital video ad revenue and social media ad revenue are booming, including strong growth of mobile video watching and video ads. If any existing platform could compete with YouTube for video eyeballs, it's Facebook.

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