How many ways are there to optimize your website for SEO purposes? Certainly more than one. In Hubspot’s 17 SEO Myths You should Leave Behind in 2014, they state that on-page SEO is just a small portion of the search engine optimization equation. “Your SEO efforts should be a holistic composite that focuses on quality throughout on-page optimization, off-page optimization, user experience, and conversions.
Clinging to the myth that on-page SEO is all you need to rank on search engines is a fatal mistake. So many things can affect your website’s search engine optimization. Website load speed plays a role in determining how you rank in search engines. User experience has a crucial impact on search engine optimization rankings. Social media data affects your SEO ranking. Most importantly of all, crafting quality content drives up your SEO ranking. Throwing top performing keywords onto a website just isn’t going to cut it.