Are you new to inbound or think your current campaigns could use some direction? Over at OverGo we’ve come up with a pretty foolproof and seamless process of creating a marketing strategy. It’s really quite simple, all you need to do is set the goals, create the basics, automate the processes, and analyze the results. Let’s dig deeper!
Step 1: Setting Goals
The first step to creating an inbound marketing strategy is to define your business goals. Based on where you are and where you want to go, it’s important to create a road map of how to get there. Along this road you can define the KPIs that tell you how your inbound marketing campaign is doing. You can look at your competitors, your industry market, and where you are in that market to create realistic and attainable goals.
The first step in setting a direction is to set customized goals during a discovery session. Conducting a meeting with you and your team to identify your ideal customers is the best way to go about this. In this meeting you can discuss your key metrics, revenue goals, and your sales process to produce the best customized strategy.
Create a Buyer Persona
A deeper understanding of your audience provides direction for the content you create and keeps your visitors coming back for more. You can create a research-based representation of who your buyers are, what they want to accomplish, pain points that shape their behavior, and how they make buying decisions.
An understanding of your competitors and what other companies are doing in your industry is ideal. You can pinpoint your specialty and see where the holes are in your industry that could be filled.