Inbound Marketing Tips For Business Owners

What To Do When Your LinkedIn Ads Aren't Producing Leads!

Posted by Cody Goolsby

July 23, 2014


So you’ve set up your LinkedIn ads and you realize they aren’t producing leads. But why? There could be a number of reasons why and in this article we will discuss how to find the hole in your strategy. We will cover some strategies around writing your landing page and building your audience, but first let's start with ad creation.

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Topics: Social Media Tips, linkedin marketing

How HubSpot Helps CEOs See What’s Really Going On With Their Marketing

Posted by Alisa Meredith

July 22, 2014


It's time to review the monthly marketing report. Are your eyes already glazing over? Do you suddenly have a deep desire to review budgets, make that dentist appointment, or pull out what is left of your hair?

We get it. Marketing reports and meetings, even with their charts and comparisons, can be overwhelming and even boring. In addition, you don't want to have to wait an entire month to know if your marketing is working or not. So, what other options do you have when you use HubSpot? In a word - many!

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Topics: HubSpot Tips, Marketing Tools

CEO Best Practices To Follow In Order To See Results From Your Marketing

Posted by Laura Hogan

July 21, 2014


You would think that if you have a marketing department in-house or if you outsourced a marketing agency that you would be able to see the results they were bringing in. The marketer’s job is to report on the tactics and strategies that they’re implementing, right? Sure, but a business relationship is a two way street and you need to be putting in your own effort to see the best results and to see your business grow. I’m not asking you to roll up your sleeves and dig into the marketing team’s daily routine and post a blog or anything, but getting into the habit of helping them out in your own consistent ways will benefit your entire business.

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How To Improve Your Business Value With Inbound Marketing

Posted by Kelly Kranz

July 18, 2014


As a business owner you’re always on the lookout for ways to improve the value of your business. Have you thought about inbound marketing?  It adds value to areas that most likely already exist inside your company. It’s that extra boost that you’ve been looking for.

Lets take a look at the definition of business value.

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Using the HubSpot Campaigns Tool to Optimize Your ROI

Posted by Laura Hogan

July 17, 2014


Whether you’re using HubSpot all-in-one marketing platform or not, the campaigns tool inside of it is incredibly useful. We’re going to dig into what benefits using the campaigns tool can bring and why you should stop living your life without it. Or if you’re already using it, we’ll provide you some tips on how to use it better!

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A/B Tests You Should Be Running On Your Website

Posted by Ben Brannaman

July 15, 2014


Wouldn’t it be nice to know which buttons, with which features, on which location of your website are collecting the most clicks and lead conversions? The good news is that it is possible to ascertain this information simply without being a marketing psychic. By simply running a few A/B tests, you will be able to simply and quickly narrow down what is working best on your site, and what is not. 

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Topics: a/b testing

8 Tips to Measure and Improve the ROI of Your Website

Posted by Alisa Meredith

July 14, 2014

8 tips for measuring the ROI of your website @overgostudio

Your website is the foundation of all your online marketing. All your other efforts online drive people to it. It's the hub that generates leads that result in sales. So, you spend months and thousands on a new website, and it looks great! But, was it worth it? Is that fancy new website really working, or is that old website still working? Is there any way to know? Sure there is – and it’s easier than you think. We’ll walk you through 8 ways to measure the ROI of your website.

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Topics: Website Tips, Website Redesign

The 4 Marketing Secrets to Creating Content for a Variety of Industries

Posted by Kelly Kranz

July 11, 2014


Everyone's business is different so everyone's marketing strategy needs to be positioned differently. Enter a marketing agency. While marketing agencies know how to market, they may not know how to do it for your company specifically. Enter the doubts. To a business, this may not make sense- how can an outside agency understand what we need? Hence the reason why most companies do marketing in-house, this option feels safe and secure. Enter the secrets. Marketing agencies have a few tricks up their sleeve to create marketing plans that are specific for your business. After all, marketing is their expertise so they know how to get it done ;)

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6 Benefits HubSpot Brings To My Marketing Strategy

Posted by Laura Hogan

July 10, 2014


If your marketing strategy sucks and you want to hire someone/something to fix it, you should probably read the rest of this article…

If you’re looking to fix your marketing strategy, hire a new marketer, hire a marketing agency, or just doing some research into marketing you’ve probably done your research on some marketing platforms. You’ve heard about all the cool things they can do and been persuaded one direction or another. You’ve probably run across some tools like HubSpot, Marketo, or Pardot. As marketing platforms go, all of these do have some similar benefits, but I’m going to discuss the benefits of HubSpot in particular.

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How Long Does it Take to Increase Leads After Implementing Inbound?

Posted by Cody Goolsby

July 08, 2014


Inbound marketing is not an advertising plan that you can just turn on overnight and expect leads to start piling up. I wish I could tell you it was but I can't. And the fact that it is a slow process is the main problem most companies have about starting inbound; they expect to flip a switch and watch the leads come pouring in. Their expectations are too high from the beginning and that leads to doubt, which may lead to a cancellation in the plan before it even gets off the ground. Of course using some tactics like Google Adwords can help jump start leads from day one, but we are talking about the whole inbound strategy instead of Google Adwords here!

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