The Four Fundamentals of Reporting Inbound Marketing Progress

Posted by Cody Goolsby on December 17, 2014

Before you make a business investment, you want to be reasonably sure it’s going to pay off, right? For many businesses, the money spent on marketing is one of the single largest ongoing expenses. So, why should business owners be expected to approve the budget with no way of knowing how to track and improve results?

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Topics: reporting, ROI

How to Harness the 5 Marketing Superpowers of Houzz for Your Business

Posted by Alisa Meredith on December 15, 2014

Last week we talked about why Houzz is such an incredibly powerful marketing platform for so many businesses. But, why? How does it really work? What is it about Houzz that makes it a viable marketing platform for builders, designers, and sellers of luxury home goods and services, and even lawn and garden businesses and design schools? Which features are key to making it work for you?

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2015 Sales & Marketing Predictions

Posted by Laura Hogan on December 09, 2014

Ahhh, New Year's Resolutions. Those pesky little things we make and never do, make and overdo until motivation dies out, or don't make at all.

That's why we don't want to make New Year's Resolutions, we want to make New Year's Predictions... marketing ones to be exact!

You may think 2015 could be the year that a certain actor finally gets the big gig, the year the zombies finally come, the year that we cure cancer, or maybe even the year of the flying car... too soon? But when it comes to marketing we couldn't just decide on one prediction, we asked the team and came up with your Top 7 Marketing Predictions for 2015!

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Topics: Sales Strategy, Marketing Strategies

How to Amplify Your Content with Pinterest Promoted Pins

Posted by Alisa Meredith on December 08, 2014

Pinterest is proving to be an amazingly powerful traffic driver for us and for our clients. So, when Pinterest announce the release of Promoted pins, we couldn't wait to try it!

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Topics: Pinterest, PPC

Houzz for Marketing - Five Irrefutable Reasons to Use it

Posted by Alisa Meredith on December 02, 2014

Houzz is the place 20 million homeowners find and save beautiful home photos. Compiling the features, styles, colors, patterns and designs they want, they can then collaborate with friends and family.

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Topics: houzz

Lead Nurturing From Download to Customer - A Simple Approach That Works

Posted by Alisa Meredith on November 25, 2014

After you generate some quality leads, you'll want to move them closer and closer to a sale or a consultation. You'll do this by sending a series of targeted email messages over a period of time.

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7 Landing Page Tweaks for Better Lead Generation

Posted by Alisa Meredith on November 18, 2014

If the traffic to your landing page is good, but lead generation is stalled, make these changes today!

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Topics: lead generation,, landing pages

Lead Generation FAQ: How Much Content is Enough?

Posted by Alisa Meredith on November 13, 2014

Websites with 51-100 pages get 48% more traffic than sites with fewer pages. Boosting your traffic is one good way to increase the number of leads you generate. However, just any old page isn't necessarily going to improve your lead generation. Instead, you must offer a variety of content for every step of the buyer's journey.

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Topics: Content Marketing

Avoid Failure- How To Set Up Inbound The Right Way!

Posted by Laura Hogan on November 05, 2014

Not that long ago you were enchanted with your inbound marketing strategies.

Perhaps it seems like only yesterday when the future was wide open and every chance of a charmed marketing plan was yours for the taking. Starry-eyed and optimistic, you believed what you were told about the right way to market your service based business, and you were flying high with expectations that were sure to become realities.

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Topics: Marketing Strategy

Don't Panic! What To Do When Inbound Marketing Goes Wrong

Posted by Laura Hogan on November 03, 2014

It’s not always easy to pinpoint the exact moment or situations that caused your inbound marketing plan to fail. But don’t sulk and and sink into a netflix binge watching, ben and jerry’s ice cream eating rut. There are some common mistakes that many businesses make when launching an inbound marketing plan, and by knowing those, you can avoid them.

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