Where to Put Your Content to Ensure People Will See It

Posted by Cody Goolsby on September 17, 2014

You took the time to design a blog and start writing articles. Hopefully you try to post as consistently as you can and you may have even seen an increase in your total blog visits overtime. But are you doing enough to make sure your content is being found? Let’s review a few tips that you can use to help promote your blog!

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Topics: Blog Marketing

Critiquing Your Site to Make Sure it’s Inbound Marketing Ready

Posted by Kelly Kranz on September 12, 2014

Inbound websites need to be structured a specific way. Inbound marketing is a science and that science needs to be applied to your entire website. It’s a big picture kind of thing. You want your website to engage with users like the kind of engagement they would have if they set their foot into a neighborhood store. You want to address their interests, their pain points and provide them with solutions. Your website needs to take visitors through their own personal buyers journey.

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Topics: Marketing Strategy

How to Make Sure Your Online Customer Service Won’t Take You Down

Posted by Cody Goolsby on September 10, 2014

If your company has bad online customer service, it stands little chance of surviving. It's a dog-eat-dog e-commerce world, and you have to make sure your clients are treated better than great, especially in this age of the instant online review. If the problem is bad customer service, the end result could be the loss of customer and even your company's reputation. Don't worry, though; we're here to show you how to make your customer service outstanding.

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INFOGRAPHIC: How To Get More Blog Subscribers For Your Business Blog

Posted by Laura Hogan on September 09, 2014

The most frustrating thing is lack of blog traffic on your business blog. You spend all this time writing a well thought out and detailed blog post, read through it a good 10-15 times, get really confident in your work, and then click publish. You check back a few hours, days, maybe weeks later and you see that your blog views are dismal. Boooooo. 

The best way to fix this problem is to rack up blog subscribers, check out the infographic below to learn the 12 best ways to do that. 

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Topics: Blog Marketing

7 Ways to Measure and Improve the ROI of your Marketing Emails

Posted by Alisa Meredith on September 04, 2014

In 2013, 182.9 billion emails were sent every day, according to The Radicati Group's “Email Statistics Report, 2013-2017.” And if they're reporting on trends that haven't even HAPPENED yet, you know they're good.

Seriously, though, how many of those emails did YOUR business send out today? This week? This month? Are they worth your time? More importantly, are they worth the time of the people who received them? Let's look at a few ways to know how your email marketing is performing and ways to get better results.

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Understanding Your Audience For Better Content Creation and Marketing

Posted by Laura Hogan on September 02, 2014

Your buyer persona can make or break your content. If you don't lay out exactly the types of things your buyer wants to see and how they might want to see it, your content isn't going to perform as well as it would if it had a strategy behind it. Let's dig in to the steps it takes to create one of these buyer personas.

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How To Fight Inbound Marketing Trends and Do What Works

Posted by Kelly Kranz on August 28, 2014

Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying.... “well if they all jumped off a bridge would you do that too?!” Since marketing practices are constantly changing and new things are popping up here and there... by the time you notice a “trend” it is already too late. It happened and you missed it. Yet you may choose to implement the trend instead of focusing on the bigger picture --what is best for your company.

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Topics: Marketing Strategy

Why Blogging Is Important: 4 Ways It Improves Your Business

Posted by Ben Brannaman on August 27, 2014

No matter the size of your business, blogging for business is an integral component of any online marketing strategy. Without some sort of a blog you can be sure that your online presence, leads, and potential for new customers will dwindle. However, by providing a blog for the public to read you can improve your business in these 4 distinct ways: 

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Topics: Blog Marketing

How To Get More Organic Leads From Social Media

Posted by Laura Hogan on August 26, 2014

I’ve heard a lot of chit chat in the industry recently about how Facebook is pretty much a desert for organic leads. If you aren’t paying for ads on Facebook then you’re probably wasting your time. It’s funny because when Google+ first came on the scene I actually refused to support it. Surprisingly I didn’t get fired, I ended up coming to terms with it and actually using it more for business than I use Facebook. Seeing as how it feels like I’m wrong more times than I’m right (yes I just admitted that), it didn’t really surprise me that Google+ took off like it did. Anything Google puts it’s pretty little hands on tends to turn to gold.

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Topics: Social Media

7 Things You Must Know Before Hiring an Inbound Marketing Agency

Posted by Alisa Meredith on August 25, 2014

You've heard the buzz about inbound marketing and how well it works, and you're thinking - we need that! But, you don't have the time or inclination to develop and implement inbound strategies effectively, and your staff doesn't either. So, outsourcing to a marketing agency seems like a good solution.

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Topics: B2B Online Marketing, Inbound Marketing