It’s highly probable that most of you have conducted paid advertising campaigns before and most of you probably have several running at this very moment. For those people, and even those who have never done paid advertising, it’s no surprise that every single advertisement goes “stale” after some time. No matter how good, or bad, your advertisements, with time every ad reaches that stale point. People simply get tired of seeing the same advertisement. That’s not impractical or even unreasonable.
For example, when I’m watching television it only takes me about 4 times seeing the same advertisement during commercial breaks for me to already be tired of that advertisement. Even though there is a difference in the time it takes for an advertisement to go stale between television, online, print, and etc., the concept remains the same. The great thing about advertising is that we can sell the same product through two totally different ads. Using our strategic marketing skills, we can create ads with the same end goal but use different messaging, imagery, and placement. Who you are targeting, what message you are trying to send, what imagery you’re using, and where the ads are placed are the pillars of how to update your paid ads.