Better Lead Generation Starts at Home - 3 Homepage Hacks

Posted by Alisa Meredith on October 23, 2014

Capturing more leads on the most-visited page of your website is often a matter of making some very simple changes to your home page. So let's jump right in to the easy homepage hacks that can make a world of difference in your lead generation success.

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Topics: Website Tips, Website Redesign, lead generation,

How to Increase Lead Generation Quality and Quantity in No Time

Posted by Alisa Meredith on October 17, 2014

It's such a great feeling when your website traffic starts to grow. But what happens if that traffic isn’t actually generating any leads - or at least not any good ones? Don't despair! Improved targeting can send those numbers soaring as well!

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Topics: lead generation,

3 Marketing Lessons Learned From Video Game Developers

Posted by Laura Hogan on October 14, 2014

It's no secret that the video game industry is booming, and any growing industry brings with it new innovations. According to a report by the ESA, in 2013 computer and video game sales exceeded $15 billion and consumers spent more than $21 billion on hardware, accessories and content in the U.S.

One of the unexpected results of the video game industry's growth has been the development of new and interesting means of marketing. Here are just some of the marketing techniques used by video game developers that you can use in your business strategy as well.

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5 Simple Tips to Get More Followers On Pinterest

Posted by Vincent Ng on October 07, 2014

You’ve probably seen and heard of Pinterest accounts with over one million followers, and you want in! Well, you may have missed the "early adopters" edge, because the chances you'll accrue that many followers are dwindling each day you wait, but that doesn't mean you shouldn't get in the game now!

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Topics: Pinterest

Top 5 Marketing Tips From Inbound 2014

Posted by Zack Bridges on October 01, 2014

Last week, the team at OverGo Studio packed their bags and boarded a 6am Monday morning flight to Boston, Massachusetts for HubSpot’s annual marketing conference known as Inbound. Inbound is quickly becoming THE marketing conference to attend each year. This year, HubSpot announced Inbound is the fastest growing conference of its kind. I believe it, too. The conference’s attendance doubled in size from 2013 to 2014, growing from 5,000 attendees to 10,000!

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Topics: HubSpot Tips, Agency Insight

HubSpot's Inbound 2014 - What Was Missing

Posted by Alisa Meredith on September 25, 2014

First, what wasn't missing from the fabulous Inbound conference? Great topics (and especially a tremendous amount of information on growing and improving your marketing agency), a fantastic facility, and great people. Meeting my channel manager and sales coach after all this time was fantastic, too. Did I mention before that I was super excited to meet my social media buddy Peg Fitzpatrick? Well, I was, and I did, and she is as wonderful in person as on social. Yay!

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Topics: Inbound Gone Wrong, HubSpot Tips

6 Questions To Ask Yourself If Your Inbound Strategy Isn't Performing

Posted by Laura Hogan on September 25, 2014

I’ve been there so many times, frustrated and wondering why the heck my inbound marketing strategy that I worked so incredibly hard to build and launch (and not to mention get approved by the client) isn’t performing. I’ve been frustrated at the whole strategy as well as minor campaigns within it. You did all this research and even planned out what hashtags performed the best to use in your tweets! Why is nothing happening?

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Topics: Marketing Strategy

Inbound 2014: Building Online Marketing Campaigns

Posted by Cody Goolsby on September 24, 2014

There were a lot of great sessions at Inbound 2014, but one in particular stood out to me that I wanted to share. This session was “I’ve created my content, now what?” presented by Amanda Sibley. Many people in our industry focus on the content creation side of Inbound marketing, which is great, but don't forget to promote your content to help encourage downloads.

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Topics: Marketing Strategy

Excitement: The Best Part of HubSpot’s Inbound 2014 Conference

Posted by Laura Hogan on September 23, 2014

The best part about HubSpot’s Inbound 2014 conference definitely wasn’t the crowd of 10,000 people, the broken escalators, the long lunch lines, or the ridiculously loud DJ music jamming out at 7am. And even though the keynotes and sessions were all super great and informative they still weren't the best part. 

The best part about the conference happened to be the same as last year’s, the excitement. 

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Topics: Agency Insight

The Importance of Branding in an Inbound Marketing Strategy

Posted by Laura Hogan on September 23, 2014

The work “branding” used to make me cringe, but I think it’s come a long way from the typical Nike swoosh and “Just do it.” slogan that it used to consist of. Now, branding is all about telling a story. Sure, you still want to come up with creative visual branding that will set your product or service, marketing, and website apart from the competition. But you also want to build your brand’s story and let everyone know why the competition sucks and your story is the best, like a battle of the brands.

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Topics: Brand Consistency