Square Video VS Landscape Video (16:9) for Facebook Advertising

by Rick Kranz on September 09, 2018

Which format should you be using for your Facebook video marketing and Facebook advertising?

Square videos or Landscape Videos? 

Watch this video to find out which format produces better engagement results or continue reading below.

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How to Use Messenger Bots With Facebook Ads to Lower Costs

by Rick Kranz on October 09, 2017

Today, I’m talking about messenger bots, particularly Facebook Messenger bots. They’re really hot right now. I’m going to show you an example of how we’re using them, and how you can use them inside your Facebook advertising.

The following is taken from my Facebook Live show, FB Ads Studio. Follow me here for more tips like this. 

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How To Use Facebook Messenger Ads To Close More Sales | 3-Step Formula

by Rick Kranz on August 01, 2017

Facebook Messenger ads are a great way to help close more sales. We're seeing success using them for our B2B and B2C clients. In this article I'm going to share a real use case and show you how to set up your own Messenger ad in 3 easy steps. 

The beauty of having a messenger ad running for your business is that it acts like a sales assistant, quietly waiting for your prospect to ask a question. 

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New Facebook User Engagement Stats Offer Guidance to Marketers

by Rick Kranz on April 04, 2017

Brands aren't on Facebook to catch up with old classmates. They're on Facebook to attract new customers and tighten loyalty of current customers. Brands are there to make money.

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