How to Tame the Content Beast

by Mary Planding on August 22, 2017

If you're like me, you're faced with the conundrum of how to constantly create content in order to stay on top of the SERPs, while wearing all the other hats a business owner wears. "Feeding the content beast" is what we call it around here and unlike Sesame Street's Cookie Monster, it feels a lot less friendly and forgiving.

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How To Use Smart Content To DOUBLE Your Marketing Results

by Laura Hogan on February 16, 2015

First let’s talk about what smart content is. If you're like most companies, your customers can be segmented into a few different personas, industries or segments. Using HubSpot's marketing platform, you can automatically adjust the content on your website to reflect the specific needs of the visitors to your site. That content that you’re adjusting is called smart content because it’s smart enough to change based on who is actually visiting your site.

Business owners love customization because they know their clients and customers do too. Would you rather walk into a business and have someone say “Hey, you! Want me to do something for you?” Or would you rather walk in and have them say “Hey, Joe, nice to see you again. Will it be the regular?”

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5 Companies Doing Testimonials Right

by Laura Hogan on December 23, 2014

Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”.

Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand loyalty, create brand awareness and convert leads to sales. But it’s not instinct. It’s about strategy and implementation – like all good marketing!

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Lead Generation FAQ: How Much Content is Enough?

by Alisa Meredith on November 13, 2014

Websites with 51-100 pages get 48% more traffic than sites with fewer pages. Boosting your traffic is one good way to increase the number of leads you generate. However, just any old page isn't necessarily going to improve your lead generation. Instead, you must offer a variety of content for every step of the buyer's journey.

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What Kind of Costs are Associated with Inbound Marketing Services?

by Alisa Meredith on July 07, 2014

When business owners start researching the cost of implementing inbound with an inbound marketing agency, they may experience a little sticker shock.  It costs HOW MUCH? A budget-minded CEO might even wonder if it makes more sense to hire an employee to do the work in-house.

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