When deciding on which marketing platforms to use, many businesses face a choice between HubSpot and Mailchimp. Both of these systems have a wide range of capabilities to offer; but how do they stack up when measured side-by-side? Which platform will be most effective at promoting growth for your business?
Let's dig into a comparison of HubSpot vs. Mailchimp in more detail below.
To begin, we need to understand what each platform is:
Email marketing is a cost-effective, efficient way to engage with your consumer base as well as generate leads. Of course, it's important that your email marketing platform is both powerful and scalable as your business grows.
Mailchimp features an email marketing tool with a user-friendly "drag and drop" editor. Other tools include:
HubSpot's email marketing system includes everything Mailchimp has. In addition, HubSpot's tool can be combined with its CRM system and marketing automation platform. As a result, you're able to develop highly personalized messaging that can engage with customers based on context and previous experience with your brand.
Contact management is a key part of growing your business. Obviously, you want to make sure that your contact database is up-to-date. And that you have insight into past customer interactions as well as your typical buyer's journey. How do the two platforms stack up in this regard?
Mailchimp's marketing system comes with these features:
HubSpot's contact management system empowers you to have detailed control over your database. It includes the following features:
As your company grows, finding the time to complete routine marketing tasks manually will become more and more difficult. This is where marketing automation comes into the picture. It allows you to focus your time and energy on vital business activities. This is without letting important but time-consuming tasks fall by the wayside.
Mailchimp's marketing automation system allows you to:
In contrast, HubSpot's automation functionalities go far beyond email alone. Apart from triggering emails based on specific dates, times, or actions, HubSpot's system also allows you to:
Nowadays, it's important for businesses to maintain a robust social media presence — both for marketing purposes and for their own credibility. How do the two platforms compare in terms of social media marketing and ads?
Mailchimp's social tool offers the following features:
HubSpot's system offers you the opportunity to focus your efforts on your audience in a more targeted manner. Some functionalities of HubSpot's social tool include:
You need effective landing pages and forms in order to optimize your conversion rate. They are also vital in terms of measuring your campaign's performance.
Mailchimp allows its users to develop landing pages as well as forms quickly and easily. The system features a "drag and drop" interface that makes landing page design a breeze. In addition, forms on Mailchimp are automatically linked with your contact list, which helps to streamline the follow-up process.
HubSpot also boasts a robust system for developing successful landing pages and forms. However, HubSpot's solution offers functionalities that Mailchimp does not. For example:
In general, HubSpot offers a wider, more robust array of features than Mailchimp does. In addition to the areas discussed above, other aspects in which this principle holds true include:
At the end of the day, it's no surprise that hundreds of thousands of businesses across the globe view HubSpot as a trusted marketing platform, and leverage its integrated solution into sustainable growth. If you'd like to learn more about how HubSpot can benefit your business, reach out to our team of marketing experts at OverGo Studio today for a free consultation. We'd be happy to help you on this journey!