Introducing Our Free Digital Marketing Tuner

by Rick Kranz on October 25, 2018

Why did we create the Digital Marketing Tuner?

Digital marketing consists of more than clever email sequences, lead nurturing campaigns, and hyper-targeted Facebook ads. It is made of our blood, our sweat, our tears. That’s because we’re not just trying to sell products. We’re trying to improve lives — those of our customers, our clients, and our employees.

When our marketing strategies fail, it feels as though we have failed those that matter most. And when we can’t determine WHY our strategies aren’t working, it can become maddening.

That’s no way to live.

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How to Measure the ROI of Your Social Media Marketing

by Alisa Meredith on August 11, 2014

“What's the ROI of your mother?” Ah yes, the famous "You can't measure the ROI of social media" answer from Gary Vaynerchuk.

It is appealing to believe this. If it's true, you don't need to answer to anyone for your success or lack thereof, on social media. But, we think this is a smokescreen and a lazy answer to the question, "How do I know if my social media marketing is working?"

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Marketers Anonymous: How to Recover From a Bad Campaign

by Laura Hogan on July 17, 2014

We’ve all been there, going over a the results of a campaign with your marketing team and wondering what happened, what went wrong, and why the campaign didn’t perform like you had hoped. Luckily in the marketing world there are always metrics that we can look at and learn from, good or bad. In order to know what you’re spending your money on and how to get the best return on investment, analyzing your marketing campaigns is going to be crucial. If you find that a campaign actually performed really badly, you can still recover. Let’s discuss how you can recover so you don’t end up in a Marketer’s Anonymous meeting talking about how you spent too much money on campaigns instead of learning from your mistakes and improving!

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How CEO's Can Cut Through The Unfocused Marketing Metrics

by Rick Kranz on July 16, 2014

It's very hard to see the forest if you're busy looking at each tree.

With so many marketing options available today, many business owners and CEOs get caught up in tracking marketing data and performance indicators that they really don’t need to focus on.

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Assist Your Marketing With the Handy Conversion Assists Tool

by Cody Goolsby on April 08, 2014

What’s the difference between outbound and inbound marketing? Analytics of course.  And these analytics is what separates inbound from outbound. Like man from animal, our intellect is what separates us from the beast. So I guess you could say inbound marketing is more humanistic compared to outbound (the beast). So let’s take a look at some of the report tools offered by Hubspot.

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