Sales enablement can be a powerful strategy for driving your reps' productivity, streamlining your company's sales process, as well as ultimately increasing revenue. The great thing is, the many benefits associated with a solid sales enablement function are backed up by hard data. Let's review some important statistics around sales enablement, and glean helpful insights from the information we find.
The stats:
There has never been more interest in sales enablement. An unprecedented number of companies are jumping on the sales enablement "bandwagon" to avoid getting left behind.
The stats:
Your onboarding and training program has to be a priority in order to achieve successful sales enablement. Your company's tech stack, workflows, as well as platforms, are all important. However, the only way to obtain optimal results from your efforts is to invest heavily in continuous learning and development. When your reps have the necessary skills to nurture leads and close sales, they'll have an even greater positive impact on your bottom line than ever before.
The stats:
There is a pressing need for valuable and engaging content for prospects across a range of industries. When marketing departments are out of touch with the realities that their sales teams face every day, the result is usually irrelevant, unhelpful content that does nothing to move the prospect through the pipeline. On the other hand, sales reps that don't know where to find valuable content, or how to use it properly, may lose a higher percentage of "winnable" sales.
Any effective sales enablement strategy must include clear guidelines on content creation, distribution, as well as usage. And ensure that sales reps "on the front lines" are providing constructive feedback on content performance.
The stats:
Misalignment between sales and marketing is one of the most common disconnects in the business world today. However, when these two departments are pursuing the same goals, and are part of a constructive "feedback loop," they can support each other throughout all stages of the buyer's journey. This is a key component of effective sales enablement.
The stats:
A key element of sales enablement is empowering reps to provide a personalized, exceptional experience for customers. As the above stats indicate, a brand's reputation for delivering best-in-class experiences can even influence how much a prospect is willing to pay for a certain product or service. Therefore, customer experience is not just a focus area for your customer support department — it should be a priority for your sales team, too.
The stats:
While sales enablement is no "magic pill" that will eliminate all of your pain points and bottlenecks, it will provide you with a competitive edge compared to other businesses in your sector. Furthermore, a strong sales enablement process will help your reps perform better, streamlining your marketing message, and ultimately help your team close more sales.
As you can see, the verdict is in: Investing in sales enablement is one of the best things you can do to grow your business. Of course, there are a lot of moving parts associated with a robust sales enablement strategy, and you may not know where to begin. If that's the case, why not reach out to our team of experts at OverGo Studio for a free consultation? We'd be happy to answer any questions you may have.