Inbound Marketing Resources for Business Owners | OverGo Studio

HubSpot CRM: Conversation Intelligence Use Case - Search on Words

Written by Rick Kranz | August 19, 2021

Rick (00:00): Hi. So, I talked about the really cool feature called conversation intelligence that's inside of the HubSpot CRM. And in case you don't know what that is, it's where HubSpot records your calls, including Zoom calls and phone calls, and then transcribes them automatically and catalogs them in the background.

Rick (00:21): So now they become fully searchable. So here is another use case for this. Say I want to find out from my sales team, what customers and prospects are growing. Well, I just click my search bar here, and I'm going to type in the word growing. And now it's listing all the phone calls, I can click see all, where anyone mentioned that they were growing, and I can click right into it, get a context of what they were saying. I could even play it where they said they were growing. So what about, what if you launch a new service around- say we launch a new service around CRM. So I want to find all the prospects that have talked about CRM. Well here.

Rick (00:51): So now it's listing all the calls and I can click into them, and see what they were talking about when it comes to the CRM, what their needs were. So this is a really another powerful use case and feature inside the HubSpot CRM. Thanks for watching. I hope you found this useful.