Podcast Episodes

The Importance of Niche - Jeff Sieh #24

Jul 21, 2015 4:00:00 AM



Combining a clear niche with powerful branding can open a whole new world to you. The great thing about is that it doesn't have to limit you. Jeff Sieh and his powerful beard have provided a fantastic case study for business owners who are looking to expand their reach by narrowing their focus.
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Topics: Social Media, Video Marketing, Content Marketing, livestreaming

The Slam Dunk Secret to Super Social Sharing - Dustin Stout #23

Jul 15, 2015 4:00:00 AM


 The Slam Dunk Secret to Super Social Sharing - Dustin Stout #23 www.superheroesofmarketing.com/23

Co-founder of Wordpress social sharing plugin Social Warfare, Dustin Stout came by the podcast to talk about the plugin and the best practices for getting other people to share your content that are behind the programming and interface of this amazing tool. Even if you don't use Wordpress and can't get Social Warfare, you can use the principles to expand the reach of your content far beyond yourself.
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Topics: Social Media, Video Marketing, Interactive Videos, Content Marketing, livestreaming

Live Streaming for Marketing - Brian Fanzo #21

Jun 24, 2015 4:00:00 AM


Fast-talking, faster-tweeting Brian Fanzo of iSocialFanz joined us to talk about the phenomenon that are Meerkat and Periscope - live streaming apps that make anyone with a smart phone a broadcaster. We asked him here to talk about the apps and to explore possible business and marketing uses for them.
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Topics: Social Media, Video Marketing, Interactive Videos, Content Marketing, livestreaming

How Small Businesses Can Use Google Hangouts On Air for Brand Awareness and Marketing – Jeff Sieh #5

Mar 3, 2015 8:29:00 PM

The power of video is undeniable and Google Hangouts On Air are free, easy to use, and don’t require a polished presentation or any special equipment. But, how can people get over their fears and become a go-to resource for helpful information? Jeff will help us with that!

People tend to be afraid of video – even more than with audio, we seem uncomfortable watching ourselves. Jeff suggests you try it anyway! You may find you get used to it – or that the results are so amazing you can’t stop even if you want to.

Right click here to download the mp3 file to your desktop

Hangouts On Air The Best Value For Your Marketing Time?

You can turn your Hangouts on Air in to blog posts, short video, podcasts, and more. There is just nothing else that gives you such ability to repurpose.

Some Practical Ideas for Your First Hangout

Don't start huge. Have a hangout with a few friends who make you feel comfortable. Get used to the technical snafus and audio glitches that WILL happen. Get comfortable with all your options. Just hang out a bit!

When you're ready, consider just answering a commonly-asked question by your customers and prospects. Nothing fancy needed. We even had ideas about funeral homes and pest control companies in the episode!

Get Your Audience Involved

As you get more comfortable with hangouts, you can add in features like comment tracker, which allows you to monitor comments and pull up people's questions and their images so all attendees can see. People LOVE that kind of engagement. It really makes them feel like part of the show and Jeff does it so well.

Until you're ready for that, you could have a "wing-man" (or woman!) who can handle the monitoring of questions and feed them to you.

Resources and People to follow:

About Jeff Sieh

Creative brain for hire • Visual storyteller • Social media consultant • Speaker • Humorist

That sums it up well, but Jeff is also well known for "Adding testosterone one pin at a time" on Pinterest and with his Manly Pinterest Tips show (don't miss it - it's helpful and funny) and for his amazing "yeard".

Connect with Jeff on Google Plus.
Check out Manly Pinterest Tips
Like Manly Pinterest Tips on Facebook

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Topics: Video Marketing, google plus

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Alisa Meredith is Co-owner at Scalable Social Media, Social Media Evangelist at OverGo Studio, and subject to the whims of her two poodle mixes as well as a new-found addiction to running. Lately, she’s surprised her introverted self by developing a penchant for podcast and Hangout appearances.

Kelly Kranz is the client services manager at OverGo Studio. She has had a heavy hand in shaping how OverGo Studio runs as a marketing agency today. She may be young but her opinions are rooted from real life business woes and successes.

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