Podcast Episodes

How to Write for Humans Without Sacrificing SEO - with Neil Patel #15

May 13, 2015 4:00:00 AM

You want to write for your readers of course. But, you want Google to find you, too. Does it have to be one or the other? We ask Mr. Search Engine himself - Neil Patel to give us the lowdown.

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Topics: Social Media, Content Marketing, blogging

Relationship Marketing - Shift Your Focus for Success - Wade Harman #14

May 6, 2015 4:00:00 AM

"If you throw all your eggs in the basket of relationships, you are still gonna succeed." ~ Wade Harman

On his journey smalltown coal miner to a Social Media Examiner top blogger, Wade has learned a thing or two about relationships. He's not afraid to talk about where he went wrong, the changes he's made, or even the secret to relationship marketing. You're going to love this one.

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Topics: Social Media, Content Marketing, blogging

Content Distribution - How To Ignite Your Content And Create Marketing Magic - Brooke Ballard #13

Apr 29, 2015 4:00:00 AM

By 2020, there will be roughly six internets worth of content online. Six hundred percent more blog posts, more websites, more cat photos. If you're having trouble getting traction with your online marketing now, how much harder will it be by then?

Scary, isn't it? Almost makes you want to just pull the covers up over your head, doesn't it? Well, please don't despair. Brooke Ballard is here to save the day as this week's Superhero of Marketing. We'll cover how to stand out in today's crowded marketplace and how to position yourself and your content to rise to the top for years to come. Tune in now.

Oh, and we think we've finally worked out the kinks so you can watch us and hear us and our guests live as we record. If you want to be notified when we schedule and broadcast via Meerkat, follow me on Twitter. I'm @alisammeredith. You'll notice my phone takes a dive at about 15 minutes in causing a minor disturbance. Technology keeps us on our toes!

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Topics: Social Media, Content Marketing, blogging

The Innovative Advertising Option Almost No One Knows About

Apr 22, 2015 11:34:00 AM

For years, publishers of all sizes have been making money off print advertising and practically giving away banner ads and other online listings. Since many of these publishers have millions of pageviews a month, this seems a huge missed opportunity - for publishers AND advertisers. Luckily, some publishers are offering a new way to get better results for less.
When we say "publishers" we think about magazine and newspaper publishers who now also have an online presence - often with huge established audiences. However, now that everyone is a publisher, this new kind of advertising may start to open up to more and more industries with a wide variety of budget options.
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Topics: Social Media, advertising

Live from Social Media Marketing World - #10

Apr 8, 2015 4:00:00 AM

Social Media Marketing World in San Diego is the world's largest social media conference. I had the pleasure to go last week and be surrounded by 2,500 real superheroes of marketing. So much brain power in one building!

The sessions were amazing. High quality, big names, amazing content. The hardest thing was deciding which to attend. The best part was meeting so many fantastic people! I brought my recorder and found some interesting people to talk to. I only wish I'd done more!!!

Listen in as I geek out on various social and marketing topics and Kelly gets to fulfill a life-long fantasy of being an anchor woman. You should have seen her recording - hand to ear, waiting for my "live reports" to complete before she moved on. In case you didn't already know it, she's kind of hilarious.

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Topics: Social Media, Social Media Tips

How to Use Social Media for “Boring” Businesses - Peg Fitzpatrick #4

Mar 3, 2015 8:12:00 PM

Anyone can make an engaging social presence for a fashion, pet or kid’s brand, but what if your business doesn’t lend itself to cute and fun content? Will anyone want to hear from you? Peg has made a success of social media for businesses that are a perfect fit for social AND those that seem like a stretch. We asked her here to teach us how – because we know lots of business owners feel like social media success isn’t possible for someone in their “boring” business.

PS – There is a little “swooshing” sound throughout, and for that we apologize, but trust me, you’re going to love this episode anyway.

It’s Not All Kittens and Cupcakes! Sometimes Marketing is a Challenge

No one ever said marketing is easy. If it’s not working, don’t spend your time complaining – get creative and make it work! And yeah, Peg can say this because she’s done social media for a dry cleaning chemical company for years. Yikes. She shares her tips including posting consistently and sharing great content, not worrying too much about engagement because she knows it’s working.

How to Know What to Share

Every once in a while she’ll ask fans what they want to see. Recently she discovered that they want more of the inspirational quotes. Huh!

Everything she posts, she asks, is this relevant to the audience? Will it help make their business better? And sometimes you do have to think way outside the box. After a while you will know what works and what your audience enjoys.

And remember, social media is not about sales, it is about being helpful. Can you think of a series of “Did you know?” tips that you could share? People love to share those!

Think about the life of your customer – think about what will help them in multiple areas of their lives.

We asked Peg, “Is there any business that is too boring for social media?” Well, social media is where people meet customers now. If you don’t have a physical presence, you NEED to be online especially. Everyone has gone mobile, too, so you need to be discoverable. It’s not even a choice.

Right click here to download the mp3 file to your desktop

Why Do Business Owners Resist Social Media?

People are still afraid of negative feedback. Well, people are already complaining. Wouldn’t you like to be a part of the conversation? If you’re not on top of it, your competitor will be!

How Do you “Peg” a Post for Content Amplification?

Share it in a way that looks good on all platforms. Create images that look great on each platform you use. Make sure your blog posts are shareable. Don’t miss the opportunity to allow people to share your content easily.

Peg recommends starting your sharing from Pinterest. Then you can share a “pin it for later” link on other platforms as well. Did you know that when you click on a “pin it for later” link from your phone, it opens right up in the Pinterest app! If you want a great step-by-step, check out her book, The Art of Social Media.

Resources and People to Follow:

Social Warfare! It is a great plugin to allow you to add your Pinterest image in a great big size that will look great on Pinterest, but it doesn’t go in your blog post and slow it down.

About Peg Fitzpatrick

Co-author of The Art of Social Media: Power Tips for Power Users • rockin' a positive attitude • passionate about social media Peg Fitzpatrick is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best.

Follow Peg on Twitter
Connect on Facebook
Circle on Google+
Connect on LinkedIn
Follow on Pinterest

 

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Topics: Social Media, Social Media Tips

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Your Hosts

Alisa Meredith is Co-owner at Scalable Social Media, Social Media Evangelist at OverGo Studio, and subject to the whims of her two poodle mixes as well as a new-found addiction to running. Lately, she’s surprised her introverted self by developing a penchant for podcast and Hangout appearances.

Kelly Kranz is the client services manager at OverGo Studio. She has had a heavy hand in shaping how OverGo Studio runs as a marketing agency today. She may be young but her opinions are rooted from real life business woes and successes.

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