Podcast Episodes

Developing a Blogger's Mindset - Mike Allton #28

Oct 20, 2015 4:04:00 AM

Don't know what to blog about? The ideas are all there - sometimes you just need to know how to find them.
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Topics: blogging

What Makes People Share? - Dino Dogan #22

Jul 1, 2015 4:00:00 AM

Dino Dogan is the founder and CEO of the social sharing site for bloggers, Triberr. Triberr helps you get more shares. You want more shares, right? More clicks, more traffic, more leads. That's what content marketing is all about, and Dino is going to tell you how to get it.
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Topics: Social Media, Content Marketing, blogging, social media marketing

Virtual Tours - Google Awesome Sauce for Local Businesses

Jun 17, 2015 4:00:00 AM


Crystal Glass is a Google Trusted Photographer. She specializes in taking photographs that are then used to create a 360 degree tour of your business. Every brick and mortar business can benefit from this affordable technology. Why? It's about trust and comfort! 
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Topics: Social Media, HubSpot Tips, Podcast, Content Marketing, blogging

Is Marketing Automation Right For My Business? - Jill Fratianne #19

Jun 10, 2015 10:09:00 AM


Last week on the podcast, Ian Anderson Gray served up a selection of tools that businesses can use to make great marketing. Most of the options are budget friendly and together, you can do just about anything you need to to promote your business.

But, having many tools for many functions does increase the amount of time you'll need to spend on your marketing. So, what about an all-in-one, like our choice - HubSpot? Which companies make a succcess of it? Who better to ask than Jill Fratianne, my HubSpot channel account manager and unofficial cheerleader?

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Topics: Social Media, HubSpot Tips, Podcast, Content Marketing, blogging

The Six Marketing Tools Every Business Must Use - Ian Anderson Gray #18

Jun 3, 2015 4:00:00 AM


At OverGo Studio and Scalable Social Media, we use HubSpot for just about everything marketing. However, not everyone is a good fit for an all-in-one marketing solution, even if only for budgetary reasons. So, is it possible to cover everything you need to be successful in marketing by putting together several tools? Sure is! 
Ian Anderson Gray of Seriously Social is going to tell us just how it's done. We'll include links to all his favorite tools, so read on.
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Topics: Social Media, Podcast, Content Marketing, blogging

Why You Should Definitely Maybe Start a Podcast for Your Business - Ralph Rivera #17

May 27, 2015 4:00:00 AM


This week, Carol Lynn Rivera of Web Search Social snagged Kelly Kranz as her co-host, so I snagged her co-host and husband, Ralph for our show. Kelly and I usually do an interview format, but Ralph and I opted for a Web Search Social-style conversation. Since Ralph helped us so much with our podcast launch, and he and Carol Lynn just hit 100 episodes, it seemed a natural choice to talk about podcasting. Specifically - should everyone add podcasting to their marketing plan?
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Topics: Social Media, Podcast, Content Marketing, blogging

How to Manage Social Media in Fifteen Minutes a Day - HubSpot's Robyn Showers - #16

May 20, 2015 4:00:00 AM

Robyn Showers runs HubSpot's social media with one other person. With hundreds of thousands of followers, and many departments to coordinate with, how do they get it all done? We figured that, aside from coffee, she must have some time-saving social media tips she could share with all of us.

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Topics: Social Media, Content Marketing, blogging

How to Write for Humans Without Sacrificing SEO - with Neil Patel #15

May 13, 2015 4:00:00 AM

You want to write for your readers of course. But, you want Google to find you, too. Does it have to be one or the other? We ask Mr. Search Engine himself - Neil Patel to give us the lowdown.

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Topics: Social Media, Content Marketing, blogging

Relationship Marketing - Shift Your Focus for Success - Wade Harman #14

May 6, 2015 4:00:00 AM

"If you throw all your eggs in the basket of relationships, you are still gonna succeed." ~ Wade Harman

On his journey smalltown coal miner to a Social Media Examiner top blogger, Wade has learned a thing or two about relationships. He's not afraid to talk about where he went wrong, the changes he's made, or even the secret to relationship marketing. You're going to love this one.

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Topics: Social Media, Content Marketing, blogging

Content Distribution - How To Ignite Your Content And Create Marketing Magic - Brooke Ballard #13

Apr 29, 2015 4:00:00 AM

By 2020, there will be roughly six internets worth of content online. Six hundred percent more blog posts, more websites, more cat photos. If you're having trouble getting traction with your online marketing now, how much harder will it be by then?

Scary, isn't it? Almost makes you want to just pull the covers up over your head, doesn't it? Well, please don't despair. Brooke Ballard is here to save the day as this week's Superhero of Marketing. We'll cover how to stand out in today's crowded marketplace and how to position yourself and your content to rise to the top for years to come. Tune in now.

Oh, and we think we've finally worked out the kinks so you can watch us and hear us and our guests live as we record. If you want to be notified when we schedule and broadcast via Meerkat, follow me on Twitter. I'm @alisammeredith. You'll notice my phone takes a dive at about 15 minutes in causing a minor disturbance. Technology keeps us on our toes!

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Topics: Social Media, Content Marketing, blogging

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Your Hosts

Alisa Meredith is Co-owner at Scalable Social Media, Social Media Evangelist at OverGo Studio, and subject to the whims of her two poodle mixes as well as a new-found addiction to running. Lately, she’s surprised her introverted self by developing a penchant for podcast and Hangout appearances.

Kelly Kranz is the client services manager at OverGo Studio. She has had a heavy hand in shaping how OverGo Studio runs as a marketing agency today. She may be young but her opinions are rooted from real life business woes and successes.

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