Podcast Episodes

The Six Marketing Tools Every Business Must Use - Ian Anderson Gray #18

Jun 3, 2015 4:00:00 AM


At OverGo Studio and Scalable Social Media, we use HubSpot for just about everything marketing. However, not everyone is a good fit for an all-in-one marketing solution, even if only for budgetary reasons. So, is it possible to cover everything you need to be successful in marketing by putting together several tools? Sure is! 
Ian Anderson Gray of Seriously Social is going to tell us just how it's done. We'll include links to all his favorite tools, so read on.
Read More

Topics: Social Media, Podcast, Content Marketing, blogging

Why You Should Definitely Maybe Start a Podcast for Your Business - Ralph Rivera #17

May 27, 2015 4:00:00 AM


This week, Carol Lynn Rivera of Web Search Social snagged Kelly Kranz as her co-host, so I snagged her co-host and husband, Ralph for our show. Kelly and I usually do an interview format, but Ralph and I opted for a Web Search Social-style conversation. Since Ralph helped us so much with our podcast launch, and he and Carol Lynn just hit 100 episodes, it seemed a natural choice to talk about podcasting. Specifically - should everyone add podcasting to their marketing plan?
Read More

Topics: Social Media, Podcast, Content Marketing, blogging

How to Manage Social Media in Fifteen Minutes a Day - HubSpot's Robyn Showers - #16

May 20, 2015 4:00:00 AM

Robyn Showers runs HubSpot's social media with one other person. With hundreds of thousands of followers, and many departments to coordinate with, how do they get it all done? We figured that, aside from coffee, she must have some time-saving social media tips she could share with all of us.

Read More

Topics: Social Media, Content Marketing, blogging

How to Write for Humans Without Sacrificing SEO - with Neil Patel #15

May 13, 2015 4:00:00 AM

You want to write for your readers of course. But, you want Google to find you, too. Does it have to be one or the other? We ask Mr. Search Engine himself - Neil Patel to give us the lowdown.

Read More

Topics: Social Media, Content Marketing, blogging

Join in the Fun with Streaming Video!

May 8, 2015 1:42:00 PM

We Know You're a Superhero and we want you to join the conversation! Follow me on Meerkat to be alerted about scheduled broadcasts. Say hello or ask a question - the show will be better with you in it!!!

Read More

Relationship Marketing - Shift Your Focus for Success - Wade Harman #14

May 6, 2015 4:00:00 AM

"If you throw all your eggs in the basket of relationships, you are still gonna succeed." ~ Wade Harman

On his journey smalltown coal miner to a Social Media Examiner top blogger, Wade has learned a thing or two about relationships. He's not afraid to talk about where he went wrong, the changes he's made, or even the secret to relationship marketing. You're going to love this one.

Read More

Topics: Social Media, Content Marketing, blogging

Content Distribution - How To Ignite Your Content And Create Marketing Magic - Brooke Ballard #13

Apr 29, 2015 4:00:00 AM

By 2020, there will be roughly six internets worth of content online. Six hundred percent more blog posts, more websites, more cat photos. If you're having trouble getting traction with your online marketing now, how much harder will it be by then?

Scary, isn't it? Almost makes you want to just pull the covers up over your head, doesn't it? Well, please don't despair. Brooke Ballard is here to save the day as this week's Superhero of Marketing. We'll cover how to stand out in today's crowded marketplace and how to position yourself and your content to rise to the top for years to come. Tune in now.

Oh, and we think we've finally worked out the kinks so you can watch us and hear us and our guests live as we record. If you want to be notified when we schedule and broadcast via Meerkat, follow me on Twitter. I'm @alisammeredith. You'll notice my phone takes a dive at about 15 minutes in causing a minor disturbance. Technology keeps us on our toes!

Read More

Topics: Social Media, Content Marketing, blogging

The Innovative Advertising Option Almost No One Knows About

Apr 22, 2015 11:34:00 AM

For years, publishers of all sizes have been making money off print advertising and practically giving away banner ads and other online listings. Since many of these publishers have millions of pageviews a month, this seems a huge missed opportunity - for publishers AND advertisers. Luckily, some publishers are offering a new way to get better results for less.
When we say "publishers" we think about magazine and newspaper publishers who now also have an online presence - often with huge established audiences. However, now that everyone is a publisher, this new kind of advertising may start to open up to more and more industries with a wide variety of budget options.
Read More

Topics: Social Media, advertising

Website Redesigns - What Works Now And How to Not Get Taken - Laura Hogan #11

Apr 15, 2015 4:00:00 AM

Right click to download the mp3 to your desktop.

Does your website look the same as it did in 2005? Are the leads just not coming in? Are you in danger of losing Google traffic on April 21st because your site is not responsive?

There is an awful lot to think about, but OverGo Studio's redesign specialist, Laura Hogan is here to save the day! Get ready for an inside look and some invaluable tips for making the most of your next redesign!

Read More

Topics: Website Tips, Website Redesign

Live from Social Media Marketing World - #10

Apr 8, 2015 4:00:00 AM

Social Media Marketing World in San Diego is the world's largest social media conference. I had the pleasure to go last week and be surrounded by 2,500 real superheroes of marketing. So much brain power in one building!

The sessions were amazing. High quality, big names, amazing content. The hardest thing was deciding which to attend. The best part was meeting so many fantastic people! I brought my recorder and found some interesting people to talk to. I only wish I'd done more!!!

Listen in as I geek out on various social and marketing topics and Kelly gets to fulfill a life-long fantasy of being an anchor woman. You should have seen her recording - hand to ear, waiting for my "live reports" to complete before she moved on. In case you didn't already know it, she's kind of hilarious.

Read More

Topics: Social Media, Social Media Tips

Subscribe to our podcast below and enter your email address here to make sure you never miss any Superhero News, promotions, or other good stuff!



Your Hosts

Alisa Meredith is Co-owner at Scalable Social Media, Social Media Evangelist at OverGo Studio, and subject to the whims of her two poodle mixes as well as a new-found addiction to running. Lately, she’s surprised her introverted self by developing a penchant for podcast and Hangout appearances.

Kelly Kranz is the client services manager at OverGo Studio. She has had a heavy hand in shaping how OverGo Studio runs as a marketing agency today. She may be young but her opinions are rooted from real life business woes and successes.

We Promise To . . .

Provide Value

You let us become a part of your day, so we will respect your time and make sure you will always come away with something you can use.

Be Nice

The world needs more kindness, so we will never be mean, negative or too sarcastic.


Sure, as the hosts, we have to talk, but we’d rather hear from you. Tweet us using #superheromarketing, leave a review on iTunes or contact us below.

Your Listening Options


Contact Us

Hey there, Listener!

We are “super” excited to hear from you. You can send any message you please in the form below, or Tweet us (Alisa or Kelly) anytime. We love the Twitter. Oh, and we watch hashtag #superheromarketing - so spread the word!

What’s on your mind, oh most favorite of listeners? Did you love our last show? Hate it? Have a suggestion for a guest or topic? Do you want to have one or both of us on your own show? 

Whatever the case, get in touch, keep in touch, and don’t be surprised to hear your name on our show. Always with love, of course.

Don’t forget to subscribe to our show and leave a review. Your honest feedback will help us get better, so thank you!

Looking to reach OverGo Studio or Scalable Social Media? We’ll pass along your message, we promise.

Contact The Superheroes!