Anyone can make an engaging social presence for a fashion, pet or kid’s brand, but what if your business doesn’t lend itself to cute and fun content? Will anyone want to hear from you? Peg has made a success of social media for businesses that are a perfect fit for social AND those that seem like a stretch. We asked her here to teach us how – because we know lots of business owners feel like social media success isn’t possible for someone in their “boring” business.
PS – There is a little “swooshing” sound throughout, and for that we apologize, but trust me, you’re going to love this episode anyway.
It’s Not All Kittens and Cupcakes! Sometimes Marketing is a Challenge
No one ever said marketing is easy. If it’s not working, don’t spend your time complaining – get creative and make it work! And yeah, Peg can say this because she’s done social media for a dry cleaning chemical company for years. Yikes. She shares her tips including posting consistently and sharing great content, not worrying too much about engagement because she knows it’s working.
How to Know What to Share
Every once in a while she’ll ask fans what they want to see. Recently she discovered that they want more of the inspirational quotes. Huh!
Everything she posts, she asks, is this relevant to the audience? Will it help make their business better? And sometimes you do have to think way outside the box. After a while you will know what works and what your audience enjoys.
And remember, social media is not about sales, it is about being helpful. Can you think of a series of “Did you know?” tips that you could share? People love to share those!
Think about the life of your customer – think about what will help them in multiple areas of their lives.
We asked Peg, “Is there any business that is too boring for social media?” Well, social media is where people meet customers now. If you don’t have a physical presence, you NEED to be online especially. Everyone has gone mobile, too, so you need to be discoverable. It’s not even a choice.
Why Do Business Owners Resist Social Media?
People are still afraid of negative feedback. Well, people are already complaining. Wouldn’t you like to be a part of the conversation? If you’re not on top of it, your competitor will be!
How Do you “Peg” a Post for Content Amplification?
Share it in a way that looks good on all platforms. Create images that look great on each platform you use. Make sure your blog posts are shareable. Don’t miss the opportunity to allow people to share your content easily.
Peg recommends starting your sharing from Pinterest. Then you can share a “pin it for later” link on other platforms as well. Did you know that when you click on a “pin it for later” link from your phone, it opens right up in the Pinterest app! If you want a great step-by-step, check out her book, The Art of Social Media.
Resources and People to Follow:
Social Warfare! It is a great plugin to allow you to add your Pinterest image in a great big size that will look great on Pinterest, but it doesn’t go in your blog post and slow it down.
- Stacy of Kid’s World
- Let’s Lasso the moon
- Holly Homer
- Pinterest for business – video about the art of a good pin the art of a good board
- The Art of Social Media – you’ll love it!
About Peg Fitzpatrick
Co-author of The Art of Social Media: Power Tips for Power Users • rockin' a positive attitude • passionate about social media Peg Fitzpatrick is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best.