Pinterest has changed a lot recently - the largest change has been to Smartfeed. It dramatically impacts marketers and users, alike. We're so thrilled to speak with Vincent Ng of MCNG Marketing - he's great at keeping up with the latest Pinterest news, especially where it comes to keeping up on search changes which is why we are so happy to have him!
What is SmartFeed? How Has Pinterest Changed?
Pinterest’s Smartfeed is somewhat like the Facebook news feed. Pinterest watches what you pin, repin, and like and shows you more of that type of content. And yes, that has meant on occasion that pinning a funny pin means all you'll see are goofy memes for a while. The hiccups appear to be clearing, however!
This also means that you no longer see all pins from all the people you follow in chronological order, and of course that people may not see your pins immediately.
This also means that the more activity on your pins (repins and likes), the more likely it is to continue to show up for more and more people. Sounds just like Facebook, doesn’t it?
Vincent has noticed a lot of fresh content appearing at the top of the Pinterest smart feed, while I’ve noticed a lot of older content again and again, especially with infographics!
If your content is getting pinned a lot, consider creating multiple images to freshen things up.
What Does a Perfectly Searchable Pin Look Like?
Create a gorgeous photo that people want to reshare. Use a vertical photo. Use keywords! Don’t just put in “shoes” – give more detail. People search for “blue wedding shoes,” not shoes! Encourage click-throughs with your quality design and your descriptions.
Wait, pins are being found on Google? Yup! Accounts, boards, and pins are showing up in search engine results. Concentrate on good long-tail keywords and use those in your descriptions.
The Men Are Arriving on Pinterest!
There are more male Pinterest users than subscribers of GQ and Sports Illustrated combined. To think that men aren’t using it is “Absurd!” Agreed, Vincent.
Pinterest is really working hard to get men to Pinterest, so it watches your pin activity and tries to adapt your search results based on whether it thinks you are male or female. You can also select gender when you sign up, which will certainly impact your results.
How Are Men Using Pinterest?
Think of how they shop. They’re not usually out to bargain-hunt or to browse, but they go when they have a purpose rather than casual scanning. Think of it as a nicer way to keep bookmarks of items or information for future reference.
Is it More Difficult to Succeed on Pinterest Now Than a Few Years Ago?
Sure. People who have been on Pinterest a while, have more repins and likes, so their content tends to rise to the top with smart feed. Even if you’re just starting out, though – it’s such a great traffic driver.
How Much Time Will I Have to Spend on Pinterest Marketing?
Vincent recommends starting slow, maybe pinning once week or so. I counter that if you want it to work and get the encouragement to continue. Use a scheduler, and don’t worry about having to deal with lots of comments. Just pin great stuff.
What Happened to Affiliate Links?
Power bloggers who were making big money have seen their income dry up as Pinterest is removing affiliate links. While this may not impact the average user, it does provide a good reminder that none of us should be building our house on someone else’s land.
What About the Pinterest Buy It Button?
Pinterest is already a big driver of sales. It’s looking to become a serious ecommerce player. So, if you sell items online, stay tuned!!!
About Vincent Ng
Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. He’ll be speaking about Pinterest at the upcoming Social Media Marketing World Conference in San Diego.