The first step in setting customized goals is a discovery session. We conduct a meeting with you and your team to identify your ideal customers. We also discuss your key metrics, revenue goals, and your sales process to produce the best customized strategy.
A deeper understanding of your audience provides direction for the content we create and keeps your visitors coming back for more. We create a research-based representation of who your buyers are, what they want to accomplish, pain points that shape their behavior, and how they make buying decisions.
An understanding of your competitors and what other companies are doing in your industry is ideal, for both your company and ours. We want to pinpoint your specialty and see where the holes are in your industry that we could fill.