GYB 006: The Secret To YouTube Video Ads | Lower Cost Leads

by Rick Kranz on February 17, 2015

 Are you thinking about running video ads on YouTube but don’t know if it will perform? In this episode I reveal the cost and effectiveness of YouTube video ads for both B2B and B2C businesses.

I discuss several real world campaigns and reveal how much video ads cost per view, per visit, and per lead. We compare these costs to the same campaigns using display ads and search ads. You will be surprised by the results.

Why would you want to use video ads?

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GYB 005: Using Marketing Automation To Grow Sales

by Rick Kranz on March 25, 2014

Wow, today’s topic is one that is very near and dear to me - something we marketing geeks like to call marketing automation. So what is marketing automation and why am I telling you about it? Well... Marketing automation refers to software platforms designed to automate repetitive tasks and amplify your marketing results.

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GYB 004: Social Media Made Simple

by Rick Kranz on February 24, 2014

Are you the type of person that’s not completely comfortable using social media in your business? Then you’ll want to listen to this episode because I am going to give you a way to use social media to grow your business that doesn’t require any more of your time.

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GYB 003: Close Sales Faster With Signals

by Rick Kranz on February 17, 2014

In this episode I will reveal a new application called Signals and how I have been using it to help close sales faster.  Oh, did I mention that this tool is free? 

Did you ever notice that there seems to be a never ending supply of internet tools for marketers but what about tools for salespeople?  Well recently HubSpot answered that by launching a free tool called Signals.

Signals is not a CRM. CRM’s are designed for VP’s of Sales to track sales efforts.  Signals is designed for Salespeople to make sales. You don’t even need a CRM to use Signals. It resides in your browser and email client. But It will also integrate with a CRM if you are using one.

I have been using Signals for several months now to assist in closing sales. I love Signals. It has become a permanent part of my sales tool kit.

Click here to see screen shots of Signals in action

Check back in a couple of days for the video of Signals

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GYB 002: How to Quadruple Your Search Traffic | SEO The Right Way

by Rick Kranz on February 10, 2014

I’m excited about this episode of the Grow Your Business Podcast because it is one that will have a really big impact on your top line growth. In this short episode I am going to share with you a very powerful lesson about how to get traffic from Google and other search engines.

As a bonus we created a free SEO toolkit to help you on your way to generating more traffic for your business.

Search engine traffic is still the number one driving force behind business growth, even more than social media. In this episode I will help you understand how search engine optimization (aka SEO) has changed and what you should be doing.

I speak with dozens of business owners every week and almost all of them have a complete misconception of how search engines drive traffic to their websites. The real problem - is that this misconception is causing them to lose business and spend resources on the wrong solution. It all stems from an understanding of how search worked about eight years ago. For some reason most business owners seem to still hang on that. Well... it has changed quite a bit.

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