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14 companies, 12 months, 1 result.

We used a sampling of 14 client companies, each of whom published the same quantity of blog posts over the 12-month period measured. Each one also received the same level of inbound marketing services.


7 companies used HubSpot, 7 did not.

Both groups included B2B and B2C companies across a diverse range of industries, all of which fall into the small business classification.


What we did:

  • Applied the same strategy to both groups
  • Measured organic traffic over 12 months


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