Inbound Marketing Examples

Secure Path Networks Captures Leads With Video Marketing

Posted by Rick Kranz


SPN Video Marketing Case St resized 600Secure Path Networks (SPN) is a leader in telecommunications expense reduction. The company applies “Best in Class” people, practices and technology to help businesses gain the full value from their telecommunications investments while also saving them money. SPN wanted a way to capture leads online. Inbound marketing proved the answer.

OverGo Studio Develops Conversion Video with Lead Capture Form

To meet SPN’s needs, OverGo studio created an interactive conversion video placed on the home page of its website. The video made the case for SPN’s service by citing key statistics such as how over 80% of businesses spend too much on their telecom expenses and that how after SPN applies its resources, typical savings of between 20-50% are realized along with other important improvements. Through this effective inbound marketing tool, SPN clearly conveyed its process and results. A clickable link takes viewers to an online form where they can request a free assessment.  For SPN the conversion video converts viewers into prospects by helping to capture valuable sales leads.

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See for yourself how viewers are motivated.

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Topics: Video Marketing, B2B Online Marketing