Premium content converts visitors to leads on your website. Specifically, premium content is an offer that contains unique informational value to your target audience. Visitors are willing to fill out a form with their contact information in order to gain access to your premium content. Examples of premium content are eBooks, Webinars, Whitepapers, Case Studies, etc. We are responsible for every step of creating your premium content from idea conception, to content creation and publishing with a strategic marketing campaign in place.
Landing pages are where premium content lives. We send your potential clients to landing pages where we capture their information and create new leads for your sales team.
A good landing page is eye-catching, properly designed, and attracts new leads. The basis of a good landing page is to have a desired user action, which is what you want your visitors to do once they land on your page. We will build the landing page based on what kind of offer we create for your company and what action we want them to take. Everything that we build out on a landing page such as forms, content, buttons, and graphics relates back to the desired user action.
A call-to-action (CTA) can make or break your website's lead acquisition rate. CTA's direct visitors to your premium content landing pages. We work with the branding of your website in order to create professional and exceptional graphic buttons your visitors will be compelled to click.
We think of CTA as mini billboards positioned on your website to direct visitors to the next steps we want them to take. To facilitate lead generation we design A/B CTA test groups and position them on various pages throughout your website.