Once we get an understanding of your audience, we find out how people are searching for your content through keyword research.This allows us to see the estimated global and local search volume, ranking difficulty, and also predicts the cost of running paid campaigns. Through this research we can decipher which terms and phrases to target in order to attract the right visitors to your website. After all of our research is complete, we create a keyword strategy around your target audience.
This consists of all the factors on a website page that influence search engine ranking. In order to get found for the keywords that are chosen in your keyword strategy, it’s important to optimize every page that is created on your website. All pages should include the appropriate keyword within the content, page properties, and the image tags. We will perform Onsite SEO for all current and future pages that we build out for your website.
Before beginning your blogging campaign, we come up with an editorial calendar to ensure that you are publishing and promoting content on a regular basis. Our editorial calendar will not only make it easier to schedule content, capitalize on upcoming product or service launches, but it will ultimately encourage discipline in the running and updating of any blog.
Blogging is the basis of bringing traffic to your website and relevant visitors will come to your site when you blog about the right content. The key is to create content around your buyer personas pain points and main industry topics. Keeping up with blogging is high priority in getting your website found online, the more frequent you blog the more visitors you will attract.
PPC campaigns give you an opportunity to put your message in front of an audience that is seeking your product or service. Through keyword research, strategic bidding, and a compelling advertisement we can provide you the results you want. PPC is no longer limited to search engines, we can also run PPC campaigns on various social media platforms.
Social media is THE platform for sharing content and odds are your audience is engaging on at least one social media platform. Sharing content on your social media accounts allows you to reach your audience on multiple channels- Facebook, Twitter, Google+, LinkedIn. Social media acts as a gateway for potential prospects to find your website so it is important to be relevant, active and engaging in this sphere.