We are always analyzing your main marketing benchmarks. These metrics include customer acquisition cost (CAC) and ratio of customer value to CAC which is the total value that your company derives from each customer compared with what you spend to acquire that new customer.
We also look at the time to payback CAC which is the number of months it takes for your company to earn back the CAC it spent acquiring new customers, marketing originated customer percent which shows what new business is driven by marketing, and the marketing influenced customer percent which takes into account all of the new customers that marketing interacted with while they were leads anytime during the sales process.
We perform a full onsite analysis of your website looking at keyword performance and rankings, organic search traffic and conversions, search engine optimization, blog performance, page performance, email click-through-rates, and much more.
We also perform offsite analysis which is the measurement and analysis of your online presence away from your website.This includes paid search campaigns, social media accounts and paid social campaigns.
We keep track of your unique business goals with in-depth reports based on your custom key perfomance indicators. Our reports are designed to foster communication and collaboration between our company and yours as well as plan out the next best step for your business marketing efforts.