Inbound Marketing Examples

Bug Off Bed Bugs Exploits Pesky Problem With Web Marketing

Posted by Rick Kranz

Apr 18, 2011 12:24:00 PM



Bug-Off-Bed-Bugs-Inbound-Marketing-Case-Study-Page-LogoWhen you have a product that addresses a pervasive problem, you want to shout it from the mountaintop – well maybe the Internet is more appropriate. That’s how Bug Off Bed Bugs felt when it sought to bring its ActiveGuard™ mattress liners to the attention of the bed bug fearing millions. It decided to fast track the design and production of a feature-rich e-commerce site.  Up for the task was OverGo Studio.

OverGo Studio Puts Ecommerce to Work to Sell Hot New Product

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Topics: B2C Online Marketing, Ecommerce Marketing