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Inbound Marketing Examples

Walden Associates Uses Premium Content To Increase Leads

Posted by Rick Kranz

 



Walden-Associates-Clients-Page-LogoWalden Associates, a full service environmental consulting firm headquartered on Long Island, NY, provides consulting services to industrial clients, law firms, insurance companies, financial institutions, municipal and government agencies throughout NY, NJ and CT.  Operated by a Professional Engineer with over 20 years of experience in the complex regulatory framework, believes in delivering the highest standards of environmental consulting to provide the appropriate course of action or remedy to its clients. To educate and inform, Walden Associates reached out to OverGo Studio to position their online presence as industry experts. 

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The OverGo team immediately assisted Walden Associates in creating advanced content pieces.  The advanced content including webinars, ebooks and case studies.  The pieces and messaging educate and inform visitors on the complexities of environmental regulations and how the Walden Associates consultants and team of engineers aid in managing through these laws and guidelines.These pieces of content not only bring in an influx of leads but also showcase them as thought leaders and experts in their industry. 

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Through lead nurturing campaigns, targeted, relevant and valuable email messages are deployed to further develop and engage relationships with WaldenÂ’s potentials customers.  Weekly blogging on current environmental topics and regulation changes are posted, further providing relevant and valuable information on highly specialized industry information.

Traffic Increase From Launch of Inbound Marketing Services 

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Leads Increase From Production of Premium Content 

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 Walden continues to enjoy the benfits of their inbound marketing strategy. 

Topics: Inbound Marketing Case Study