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Inbound Marketing Examples

Pal-O-Mine Uses Inbound Marketing To Promote Non Profit Events

Posted by Rick Kranz

 



Pal-O-Mine-Equestrian-Inbound-Marketing-Case-Study-Page-LogoPal-O-Mine a Long Island, NY non-profit is committed to providing therapeutic equine programs utilizing horses to facilitate growth, learning and healing for children and adults with disabilities, abused and neglected individuals, the military and the economically compromised. Through the development of customized riding plans unique to each rider’s needs, the staff at Pal-O-Mine develops specific goals and objectives for each student.

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The therapeutic results include stretching both mind and body, improving posture, coordination and muscle tone but most importantly – building confidence, self-esteem, self-worth and accomplishment in a loving and supportive environment. When the founder wanted to highlight and share their stories along with reaching donors, they turned to OverGo Studio to increase their on-line presence.

Working closely with Pal-O-Mine’s founder and volunteers, OverGo Studio built customized landing pages to promote fundraising events, student events and donation campaigns. Utilizing and leveraging social media, all events and news stories were promoted on Facebook. Additionally, through blogging and press releases, the consistent messaging to raise awareness about the foundation and its mission to help those in need while raising capitol improvements is communicated.

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Topics: Inbound Marketing Case Study