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Inbound Marketing Examples

Griffin-Rutgers Uses Video Marketing To Enhance Their Brand

Posted by Rick Kranz

 



Griffin-Rutgers-Clients-Page-LogoFor over two generations, Griffin-Rutgers has been making a name for itself as a leader in in-house printing, coding and labeling solutions. This family-owned and operated business offers a wide range of products, including: package and product coders, web printers for blisters and pouches, labelers, print and apply systems, thermal label printer and accessories, and consumables and spare parts. When the company’s executives wanted to gain an online spotlight for broad offerings, they turned to online video.

griffin-rutgers-brand-awareness

OverGo Studio Created an Online Video

How do you bring attention to a 42-year old company and its vast coding and labeling solutions? Make them star in their own web video. OverGo Studio turned the company’s principals into great spokespersons trumpeting their company’s offerings and the many benefits they provide, from the positive return on investment in the first year to eliminating production down time and reducing maintenance and consumable costs. To make it easy for viewers to learn more, the video contained an interactive link leading viewers to the company’s contact information as well as a convenient for to request more information online.

See the video that is helping Griffin-Rutgers convert new leads:

Topics: Video Marketing, Interactive Videos, B2B Online Marketing