Inbound Marketing Examples

ARx Group Arms Sales Force With Web and Video Marketing

Posted by Rick Kranz


ARx-Inbound-Marketing-Case-Study-Page-LogoARx Group management wanted to give their sales team a new tool that would address several of their marketing needs: something to capture interest when used in email marketing, a marketing tool to enhance their presence at trade shows, and a way to boost and optimize website traffic. The answer proved to be an interactive video.

OverGo Studio Created an Online Video

ARx has a distinct offering for hospital-based and independent labs – comprehensive, individualized billing and account receivable solutions. Highlighted in the online video were the company’s end-to-end claims processing, customer service, payment identification, processing and posting, accounts receivables management, and management reporting. This video also offered a free demonstration of ARx’s unique Business Intelligence Dash Board which provide real-time reporting, customized reports and benchmarking. For more information, viewers could click on a link leading to an online contact form. Not only did the online video produced by OverGo give ARx sales representatives the web marketing tools they  needed, it also heightened the company’s web profile. Within three weeks after launching, the video was listed on two spots on the front page of Google search results for their primary search terms. The end result was that ARx’s optimized video was credited with driving sales leads.

See the video that's helping ARx generate more sales lead:

See ARx's Google search results below:




ARx YouTube Channel Shown Below:

youtube marketing arx resized 600


Topics: Video Marketing, B2B Online Marketing, YouTube Video Marketing