Long Island Plan, a CJM Wealth management resource for the affluent, wanted to reach its discerning market with timely, valuable information reflecting the high level of service they could expect from the firm. Inbound marketing with its ability to effectively target market and help prospects find resources on the Internet, was just what Long Island Plan needed. OverGo Studio developed a total inbound marketing campaign designed to capture leads and help convert them into sales.
OverGo Builds an Inbound Marketing Arsenal
OverGo took a no-holds barred, integrated approach in its inbound marketing program for Long Island Plan. It featured a blog site for regular blog posts, search engine optimization (SEO), a social media campaign leveraging the power of Facebook, Twitter and LinkedIn, and email integration. This integrated inbound marketing program served to cultivate and nurture leads within the right target market groups.