Example Programs

 

Lead Generation

Inbound marketing programs for small businesses looking to grow traffic, leads, and sales.

Basic Inbound Marketing

Basic is designed for small businesses in need of assistance building traffic, reach and capturing top of the funnel leads.

Our basic inbound marketing program includes the following:

Basic

package-checkmark-iconInbound Marketing Plan
package-checkmark-iconTraffic Generation
package-checkmark-iconLead Generation
package-checkmark-iconMonthly Scorecard
chris-alexis-channel-account-manager-hubspot

"I've worked with Rick and team for the past several years and every time Rick shares a client story, I'm impressed by the results they're achieving."

Peter Caputa, VP Sales Hubspot

Basic is designed for small businesses in need of assistance building traffic, reach and capturing top of the funnel leads.

Our basic inbound marketing package includes the following:

Inbound Marketing Plan

Your inbound marketing plan is the foundation for all of your marketing. A detailed but easy-to-understand account of your business goals, the plan also paints a clear picture of your ideal customers and the problems you solve for them, then concludes with a detailed blueprint showing how we will implement specific inbound marketing practices to reach your goals.

Traffic Generation

The first step (and the most time-consuming step) in finding new customers online involves getting them to your website. The best ways to keep visitors coming in is to blog consistently and in a way that provides helpful information, then engage in social media, and use best practices of SEO.  Our imbound marketing packages include blogging, SEO, and social media.

Lead Generation

Once we get people to your site, we need to learn more about them so we can provide them with what they need and continue marketing to them effectively - helping them progress through their buyer’s journey. It starts when we create ebooks, webinars, and other especially valuable content and make sure visitors can find it just where and when they are most open to it. When they provide some contact data in exchange for this content, they become a lead who is more likely to become a customer.

Monthly Scorecard

No need to guess what is working and what isn't. Our detailed but easy-to-follow reporting and consistent personal updates keep you always in the know. Using technology available from HubSpot and Google Analytics, we dig as deep as we need to find out what we need to know to make your marketing better and better. 

Request A Basic Inbound Marketing Proposal
watch-video-homepage-callout

Professional Inbound Marketing

Professional is for small businesses seeking an outsourced marketing team to generate sales qualified leads for growth. 

Our professional inbound marketing program includes the following:

Professional is for small businesses seeking an outsourced marketing team to generate sales qualified leads for growth. 

Our professional inbound marketing package includes the following:

Inbound Marketing Plan

Your inbound marketing plan is the foundation for all of your marketing. A detailed but easy-to-understand account of your business goals, the plan also paints a clear picture of your ideal customers and the problems you solve for them, then concludes with a detailed blueprint showing how we will implement specific inbound marketing practices to reach your goals.

Traffic Generation

The first step (and the most time-consuming step) in finding new customers online involves getting them to your website. The best ways to keep visitors coming in is to blog consistently and in a way that provides helpful information, then engage in social media, and use best practices of SEO.  Our imbound marketing packages include blogging, SEO, and social media.

Lead Generation

Once we get people to your site, we need to learn more about them so we can provide them with what they need and continue marketing to them effectively - helping them progress through their buyer’s journey. It starts when we create ebooks, webinars, and other especially valuable content and make sure visitors can find it just where and when they are most open to it. When they provide some contact data in exchange for this content, they become a lead who is more likely to become a customer.

Integrated Campaigns

There is no one-size-fits-all campaign; even for your company, each new campaign may call for a unique approach. We look at where your best potential customers are and reach them there - all the while adjusting for better and better results. Our integrated campaigns are launched across all platforms - blogging, social media, paid social, ppc, remarketing, video and more. 

Paid Search & Paid Social

We’ll set up highly-targeted campaigns and adjust images, copy, audience and landing pages to get the absolute best results for the least amount of money.

Lead Nurturing

Now that we’ve generated some leads for you, we’ll use email marketing and smart content to create a logical pathway to build on that original interest, helping the potential customer become more receptive to a sale or a sales conversation. Your sales team will love the way this shortens the sales cycle.

Email Marketing

Still one of the most effective components of online marketing, email marketing works when it is personalized, targeted, and exceptionally well written. That’s what you’ll get in every message we compose. From a simple, “Thank you for signing up” message to a high-stakes announcement message, we know and use what will work for you.

Sales Integration

Integrating with HubSpot's CRM or your own makes for easy automation. See who is interested in what, when, and be prompted at exactly the right time for you to reach out personally. Using a new CRM can be intimidating, but we’re here to help you get the most from it!

Monthly Scorecard

No need to guess what is working and what isn't. Our detailed but easy-to-follow reporting and consistent personal updates keep you always in the know. Using technology available from HubSpot and Google Analytics, we dig as deep as we need to find out what we need to know to make your marketing better and better. 

Professional

package-checkmark-iconInbound Marketing Plan
package-checkmark-iconTraffic Generation
package-checkmark-iconLead Generation
package-checkmark-iconMonthly Scorecard
package-checkmark-iconIntegrated Campaigns
package-checkmark-iconPaid Search & Social
package-checkmark-iconLead Nurturing
package-checkmark-iconEmail Marketing
package-checkmark-iconSales Integration
chris-alexis-channel-account-manager-hubspot

"Prior to working with OverGo we were spending six figures on adword campaigns. OverGo generated enough organic traffic that we were able to cut our adwords spend by 85%. We've experienced an even bigger growth rate in leads and sales. I highly recommend their services."

Jeremy Ecker, CEO Rest Easy Pest Control

Request A Professional Inbound Marketing Proposal
play-callout-oleo

Accelerated Inbound Marketing

Accelerated is for small and mid-size businesses that desire a more aggressive inbound marketing plan.
This plan includes everything in our Professional plan with double the content and resources for accelerated growth.

Our Accelerated inbound marketing program includes the following:

Accelerated

package-checkmark-iconInbound Marketing Plan
accelerated-package-iconAccelerated Traffic Generation
accelerated-package-iconAccelerated Lead Generation
package-checkmark-iconMonthly Scorecard
accelerated-package-iconAccelerated Integrated Campaigns
package-checkmark-iconPaid Search & Social
package-checkmark-iconLead Nurturing
package-checkmark-iconEmail Marketing
package-checkmark-iconSales Integration
chris-alexis-channel-account-manager-hubspot

"Working with OverGo Studio is a pleasure. They are true experts at Inbound Marketing. Their team is staffed with very experienced marketers which leads to high quality work and results. Clients tell us that OverGo Studio becomes a trusted extension of their marketing team. These experienced professionals will bring a high level of expertise and knowledge to your company to help improve ROI across marketing channels."

Chris Alexis, Channel Account Manager Hubspot

Accelerated is for small and mid-size businesses that desire a more aggressive inbound marketing plan. This plan includes everything in our Professional plan with double the content and resources for accelerated growth.

Our Accelerated inbound marketing package includes the following:

Inbound Marketing Plan

Your inbound marketing plan is the foundation for all of your marketing. A detailed but easy-to-understand account of your business goals, the plan also paints a clear picture of your ideal customers and the problems you solve for them, then concludes with a detailed blueprint showing how we will implement specific inbound marketing practices to reach your goals.

Traffic Generation

The first step (and the most time-consuming step) in finding new customers online involves getting them to your website. The best ways to keep visitors coming in is to blog consistently and in a way that provides helpful information, then engage in social media, and use best practices of SEO.  Our imbound marketing packages include blogging, SEO, and social media.

Lead Generation

Once we get people to your site, we need to learn more about them so we can provide them with what they need and continue marketing to them effectively - helping them progress through their buyer’s journey. It starts when we create ebooks, webinars, and other especially valuable content and make sure visitors can find it just where and when they are most open to it. When they provide some contact data in exchange for this content, they become a lead who is more likely to become a customer.

Integrated Campaigns

There is no one-size-fits-all campaign; even for your company, each new campaign may call for a unique approach. We look at where your best potential customers are and reach them there - all the while adjusting for better and better results. Our integrated campaigns are launched across all platforms - blogging, social media, paid social, ppc, remarketing, video and more. 

Paid Search & Paid Social

We’ll set up highly-targeted campaigns and adjust images, copy, audience and landing pages to get the absolute best results for the least amount of money.

Lead Nurturing

Now that we’ve generated some leads for you, we’ll use email marketing and smart content to create a logical pathway to build on that original interest, helping the potential customer become more receptive to a sale or a sales conversation. Your sales team will love the way this shortens the sales cycle.

Email Marketing

Still one of the most effective components of online marketing, email marketing works when it is personalized, targeted, and exceptionally well written. That’s what you’ll get in every message we compose. From a simple, “Thank you for signing up” message to a high-stakes announcement message, we know and use what will work for you.

Sales Integration

Integrating with HubSpot's CRM or your own makes for easy automation. See who is interested in what, when, and be prompted at exactly the right time for you to reach out personally. Using a new CRM can be intimidating, but we’re here to help you get the most from it!

Monthly Scorecard

No need to guess what is working and what isn't. Our detailed but easy-to-follow reporting and consistent personal updates keep you always in the know. Using technology available from HubSpot and Google Analytics, we dig as deep as we need to find out what we need to know to make your marketing better and better. 

Request An Accelerated Inbound Marketing Proposal