Your Mobile Website Sucks


I recently had a conversation with a client that I consult on a regular basis.

She owns a service company and is about to begin a much needed website redesign project. Let’s call her "Mary" for the rest of my tale...

Mary asked me if I could provide advice on their website visitors (the buyer's journey) so that they can create a better user experience & capture more leads.

We looked at how users interact with their website across different mediums - a large medium being mobile.

When we started reviewing the mobile experience Mary said, “Oh, we don’t need any analysis of mobile users because we’re making the website responsive so it will look fine on mobile.”


Hmm.... A light bulb went off in my head. We have all been told to make our sites mobile friendly- AKA: make them responsive. So we all made our websites responsive without any mobile design customization and walked away.

This is a problem.

There is a big difference between a website being responsive and a website providing a mobile experience. Mobile users behave differently than desktop or tablet visitors & need a unique experience with your website.

I’m not going to waste your time trying to use words to explain the difference, instead I will show you.  

Watch this (it's only 60 seconds)...